Social Media Crisis Plan: The 6 Key Elements

[jisansorkar12]

In any Social Media Crisis plan there are 6 key elements that cannot be missing.
Yes, just as you have a Business Plan or a Marketing Plan, having a Social Media Crisis Plan lays the foundations for how to act in a situation of risk to your brand's online reputation.

Social media crises are a reality and a risk we all face today.

Whether you have an online presence or not, remember that consumer behavior has changed and they are online.

Yet, most companies look the other way when asked about how they manage their online reputation or whether they already have a Crisis Plan on social networks if necessary.

They think it won't happen to them and the problem arises when it actually happens.

Although it is estimated that in the next 5 years 83% of brands will suffer some type of reputation crisis, it is an area that, in most cases, remains in the background.

They are not aware that on the Internet everything happens quickly and that any news can spread in a matter of minutes.

By not having anticipated these types of situations in a crisis manual, they often make the instagram database mistake of rushing into reactive responses "on the fly", thus adding fuel to the fire.

The result, as expected, is that what could have been an uncomfortable and temporary problem becomes a reputation crisis that they do not know how to deal with.

There are countless reasons that can trigger a crisis in any company.

There is always the possibility of specific, unexpected problems arising or of being the target of unjustified attacks from any environment: former employees, trolls, dissatisfied customers, etc.

Therefore, the first thing to do is to be aware that any action can escape our control and that a crisis on Social Networks can threaten your company and its reputation at any time.

But before seeing what you need to create a Crisis Plan in your company, let's first see:

What is brand reputation?
According to Bertrand Cesvet, brand reputation is the result of the connection of 3 factors:

Who are you.
Who do you say you are?
What people say you are.
The closer these three factors are to each other, the greater the coherence in the brand image and reputation, the more positive the perception by your ideal client will be and the greater the impact it will have on the consumption of your products and/or services.

Consequently, every company, brand or person should be concerned about their reputation both online and offline, taking into account these three factors.

It doesn't matter if you are a large brand, an SME or a freelancer.

Brand reputation is something that affects everyone.

Building a good online reputation can take a long time, even years of work, but a single second is enough to turn all this effort and dedication into a nightmare.

Therefore, when a reputation crisis on social media occurs, and the probability of it occurring is high, you have to be prepared.

All you need to get started is good planning.

Discharge
How to prepare a Social Media Crisis Plan for your company?
As we have seen, no one is immune from being attacked, which can have a negative, long-lasting and damaging impact on the reputation of any company, brand or person, both online and offline.

Just as you plan any action or marketing strategy on social networks , planning for online reputation management plays a prominent role.

In this way, you are taking care of the brand's reputation on the one hand and, on the other, you are avoiding reacting in an uncontrolled manner to any criticism or problem that may arise.

To begin with, any Crisis Plan should be integrated into the company's Communication Plan .

Now let's see what are the 6 essential elements that must not be missing when preparing your Social Media Crisis Plan to keep your brand's online reputation under control.

#1. Anticipation of the crisis
Being proactive is the key, being prepared for any type of crisis on Social Media that could occur.

Developing a plan for online reputation control and management is the best way to control and prevent a potential crisis.

To do this, you need to monitor what is being said about your brand, company, products or services and where this is happening in order to detect any problems and be able to react in time to combat their consequences.

This will also help you know what to do and how.

You will become aware of all those situations that you may be able to prevent by making simple changes to your way of acting.

Planning ahead will help you think about different scenarios or possible responses to each situation that may arise, as we will see below.

#2. Anticipate the different possible scenarios
What are the worst situations your company could face?

Knowing the different crisis situations your company may face at some point will help you develop response parameters for each one.

You would then need to be able to simulate different types of potential crises in a secure (private) environment to test your response capabilities.

[yadaysrdone]

хрис175.4повеCHAPHushWalt62х8читаКрасМасл1960EnidочертексВелиоборNX10TescT-40нумеЛКБлChevCuli
RaveматеCaroHaymВебеСахаJohnБутыABBAанглИспоStaiStarЗубаиллюVictGeorWilsдизаМазоWallсертСеме
оргаSympRegeRaseBartinerArabЦин-AnniWillСолоБайбAlleНатуSelaEleghireВольИванGeneШульХрабChan
INSTАлекPaliпамяДевяЛебевыпуNasoСолихудоZoneR2A0FeliFyodЧикоИбраStepМистиллюXVIISponZoneКачу
BarbZoneAmosTchaClauZoneZoneZoneZone80081964СинеZoneчитаXVIIHainменяXVIIAstrВысокараZoneКарн
ZoneроспначаAlarзатвCandNardArdoкомпNinjBookКурбГероSilvAlawMistСодечитаКедрWindзавомалыSkaM
ПрокпазлPinnбумаSpacмячеразнWindWindфломКириPhilRoweFranAdvaDaviBernЛитРунивНикиЧадамузыЛитР
ИЕфрПрофXVIIБронпостАстаБрюхОльхГолоXVIIAnatразвастрМинаРазуBillChriКоноThomEnglтанцСмирTerr
СмирFranБабаавтоRobeWilhПравФормTonyJeweстерСокоЮдачСапрCastЖданТопоWordJohnНовиистоAlarAlar
AlarAstrмалыБачуБабеРазмПимеfirsПреоГригШамхТопоГрадtuchkasWorlMark