"What is the ideal tone to use? Does this tone accompany the brand?

[khatunhumaira]

And what are the user's needs? Are they ready to buy? Which of these elements can we act on and where will we place the calls to action? All these issues are particularly relevant when it is time to focus our attention on microcopy and their positioning.

But how do our bodies and minds work when we are looking at a web page? Did you know that your eyes move once every 20 and 40 milliseconds, analyzing the information available and creating a mental map of what is in front of them? And that when they are fixed on a specific point, only elements that are within a couple of centimeters of what we are looking at reach our brain? This phenomenon was discovered in 1880 and was called 'saccadic movement'. It can help us understand how we physically function when we look at a web page.

On the other hand, Miller's law states that our brain can easily process "up to 7 items, plus or minus 2", recognizing their meaning and connecting that information with what we already know. The average is 7, but we can aruba email list assimilate between 5 and 9 items.

These studies demonstrate the importance of planning very well the content we show our users every time we want them to take action. All the elements of an interface can help and accompany our user to achieve the goal they have in mind, and this is where texts, titles, images, empty spaces, calls to action and, of course, microcopy come into play".

SEO and SEM - Antoni Saurina, SEO / SEM Manager:
SEO microcopy

"Microcopies are very beneficial from an SEO perspective because they help keep the user on the page , providing them with clear and direct information about what they are looking for.

As for ads, within paid campaigns, it is an innovative and creative way to attract attention and show users the benefits of the product or services . Creating more impactful ads that significantly impress your audience will help increase interaction with them and achieve better results. "

[yadaysrdone]

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