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A complementary sales channel

Marketplaces can be generalist or specialist . Depending on your distribution policy, you can choose to sell your products on marketplaces with a wide range or on a platform positioned in a niche sector. In all cases, this will represent an additional distribution channel for you and therefore a source of sales that should not be overlooked.


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Article translated from French

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Inbound marketing allows software publishers to generate leads by denmark whatsapp shopping data attracting them directly to their brand. This marketing technique is increasingly replacing the traditionally more commercial methods of B2B publishers. How does it differ from content marketing, which also aims to attract potential customers by writing web content optimized for search engines? Our answer in 5 points: motivation, interaction, socialization, automation and collaboration.
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The end of outbound marketing?

Before developing an answer to the question posed, it is important to understand that, in just a few years, outbound marketing has given rise to practices that are partly counterproductive for software publishers. Indeed, outbound marketing is above all advertising marketing via more or less omnidirectional paid channels, such as television commercials. But in the era of online advertising, Internet users are over-indulged in poorly targeted transactional marketing messages to which they pay less and less attention.

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