How to create an affiliate campaign?

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Affiliation has become an omnipresent phenomenon. The Internet is full of them. What are the mechanisms for using affiliation correctly? And how do you launch an affiliate campaign ?

What is affiliation?

Definition of affiliation
Affiliation is a practice launched in the United States by Amazon in 1996. It is a partnership between:

On the one hand, the advertising website, also called affiliate, whose objective is to promote its products, services or brand.
On the other hand, there is the publisher's website, also called affiliate, whose objective is to bring sales, registrations or traffic to the affiliate.
Distribution of benefits among members
The affiliate relationship is based on the principle of profit sharing: the affiliate receives a commission based on his contribution. This principle has become a cornerstone of the digital sector. Popular among pure operators, it is canada whatsapp shopping data at the heart of their strategy. As for publishers, it is what allows bloggers in particular to monetize their sites.

The different reciprocity regimes of membership campaigns
Three units of measurement stand out:

CPA: Cost per Action, based on the number of clicks. These clicks may, for example, have resulted in the acquisition of a new customer or the completion of an order.
CPC: Cost per click, also known as double click or CPV (Cost per visitor). In this case, the base is expanded to include all traffic generated by the link.
CPL: Cost per Lead, for links that lead visitors to subscribe to a mailing list, answer online questions, or fill out a form.
Using Affiliation for Your Business

The objectives of an affiliate campaign
For advertisers, the mechanisms enabled by affiliation offer a relevant response to a series of challenges, such as:

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