What is Local SEO?
Local SEO or local SEO is an effort to optimize your business website in search engines for local searches.
Local search itself means a search that uses geographic area keywords. As I just gave an example, "hotels in Bali", "web developer Jakarta", and the like.
The next question is does your business need local SEO ? If phone number databaselist most of your clients come from the surrounding area or come directly to your place, the answer is... yes .
But the concept of local SEO also does not close the opportunity for you, as an online business owner, to attract more clients.
local-search
The image (green box) above shows the local search results for “hotels in Jogja”. Currently, most of those who utilize local SEO in Indonesia are still hotels or other properties.
Imagine if you have a dental practice and your name appears along with ratings, reviews, address, phone number, and photos in Google search results. Searchers will definitely choose you over those who don't appear, right ?
The difference between local SEO techniques
Before continuing, for those of you who don't understand SEO, it's a good idea to follow this SEO guide .
Basically, all general SEO techniques also apply to local SEO. But there are some additions to the on-page optimization part.
Local on-page SEO
All the elements in the SEO guide above must be applied to your business website.
Since geographic area is very important in local SEO, your business location becomes a significant keyword. Therefore, include geographic keywords in your title and meta description.
If possible, also add geographic keywords to the URL and content.
It is also important to include your business name, business description, address, and phone number on every page of your website. If you know HTML, include markup for local businesses based on Schema.org.
Good business identity placement to appear on all pages, one of which is in the footer of the website. Placement at the top would be better, but do not interfere with the function of the website.
