Data-driven campaigns

[arzina221]

8. Customer 2.0 has turned off all the screaming
The aforementioned trends clearly indicate that the customer is clearly calling the shots in this digital world. Content that is not liked is simply ignored or immediately deleted from the mailbox. As a marketer, you may think you have had a productive day if you have sent more than 5000 emails, but in the end it is the result that counts. Were you able to motivate and inspire customers? Or was the email simply ignored or immediately deleted from the inbox?

MarketingSherpa’s 2012 Email Marketing Benchmark Report found that emails are opened 30% more often when they are relevant and personalized, and that click-through rates are 50% higher. This also applies to content via other channels. Marketing must dare to be personal and relevant and make choices about who is receiving which message. Knowing your ideal customer, the buying process and preferred channels is a first step. In addition, buyer personas can also be very useful. After all, a CFO is interested in different information (costs, ROI) than the actual user (product features, user-friendliness). One size fits all is out for good! Could this be the reason that 70% of marketing content goes unused according to Sirius Decisions?

artpersonal

Digitization of purchasing processes and marketing activities immediately offers many opportunities to marketers. After all, marketing activities and campaigns can now actually be measured. And based on this knowledge, adjustments can be made and budgets allocated. All marketers should apply something of the Google way of working. Think big, start small. Set up test campaigns, analyze the results and continue what is successful.

Anyone who is just starting to apply data luxembourg phone data within marketing would do well to first determine which data is really necessary and will be used for adjustment. Keep it simple and expand over time. Only measure if you do something with it. It is good to measure opens and clicks, but only if this can be related to a specific campaign and/or search. A good way to start is the (reverse) sales funnel. Start with the sales objective and calculate this back to # new customers, # quotes, # visits, # qualified leads, # contacts. A favorable side effect is that this immediately makes the marketing contributions clearer and promotes the alignment between sales and marketing.

This week, the business social network launched a new product: Sponsored Updates. But did you know that LinkedIn also has an excellent set of advertising options? In this article, I'll tell you about Sponsored Updates and other advertising options on LinkedIn.

LinkedIn Sponsored Updates
Sponsored Updates allow companies to promote business content, such as videos, presentations and product news, via the newsfeed of LinkedIn members. This allows companies to increase the reach of their company page and connect with new target groups. LinkedIn Sponsored Updates also allow you to reach professionals who are not yet following your company page.