For instance, if a global event has caused your supply chain to be backed up preventing you from getting inventory of your best-selling product.
The first thing you should do in that situation is look for alternative ways to meet your goal. Can you run a spiff to incentivize your sales reps to focus on other product lines instead? Are customers willing to backorder the product?
If you’ve explored all the avenues of addressing the problem vk database within your control and still can’t solve it, then you’ll need to reassess your goals.
The Takeaway
Most of the time, there are multiple issues going on, it’s not just a single problem preventing you from hitting your goals. So, even if you are facing a big uncontrollable issue, there are likely smaller opportunities for improvement within your purview.
Prioritize the biggest challenges that need to be and can be addressed. Some things will require longer-term change management; others can be quick wins you can achieve on your own. A combination of both types of solutions is what’ll ultimately help you get your team back on track.
How many leads were generated month-over-month, and what percentage of those are qualified?
You want to look at both volume and quality at once because it gives you the best sense of what success actually looks like. If you’re just looking at one factor or the other, you won’t have a full understanding of how you’re tracking toward your lead creation goal.
Are the activities you’re doing attracting the right people, and are you attracting enough of them to hit your goals further down the funnel? Or are you seeing a decreasing number of qualified leads being produced from the same quantity of leads being converted?
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