1: Understand your audience
The number one aspect of any marketing strategy is understanding your target audience. Who is it that you are trying to market towards? To effectively understand your audience, you must put yourself in their shoes and understand who they are, their thought processes, their decision-making processes, and their behaviors.
2: Give your audience what they want
Once you’ve learned your target audience, you must give them exactly what they want. Then, using the information you know about them, market towards them by giving them the information they want, how they want it, when they want it, and where they want it. This will maximize your marketing success rate as your intended audience is being directly targeted in a way that engages them.
3: Research potential customers
One of the most beneficial ways of ensuring your company’s marketing success is to research potential customers. Although this task may seem tedious, you do not want to miss out on contacting an entity as you have never heard of them before. In addition, by researching, you can discover new potential clients that could be integral to your marketing success.
4: Align your sales and marketing
Ensure that your sales and marketing are aligned to give you the best possible chance at increasing your revenue. Both sales and marketing teams must work together by setting and defining goals, creating joint KPIs, combining workflows and strategies, and communicating with each other regularly. This will create a more effective internal work outcome and provide customers with a consistent experience at all sales funnel stages.
5: Join relevant social networks
A great way to keep up to date in the SAP world is to join relevant social media networks. Use LinkedIn and Facebook to search for relevant groups to enter. These will allow you to see relevant SAP posts from other users and companies and engage and interact with those in the field. By joining appropriate social media groups, you can also post your content into these communities, meaning you can get feedback and answers to any questions you may have from others.
