global marketing team for international marketing strategyHowever, the costs inherent to such a structure are typically only within the reach of large companies or companies with high volume and turnover. And it may not be necessary, depending of course on the business model, the stage of maturity your company is in and/or its area of activity. However, it may be essential to have a local team if there are major cultural or time differences.
It is also worth considering the relationship with the sales department. Close collaboration with the sales force in defining the strategy and its implementation will reduce risk factors and increase the success rate of entering a specific market. The sales team will know the specificities of the local market like no one else. Whether local or international marketing, the alignment of Marketing with Sales is crucial to achieving results and achieving objectives.
Tip: It would therefore be interesting and a competitive iraq telegram data advantage to have profiles in your Marketing team with a sales background or an appetite for the commercial component. This will facilitate the connection with the sales team. The opposite, of course, would also be important.
The digitalization of companies and the ease of travel that exists today also help, depending on the situation, to address the need for physical presence.
The truth is that there is a large part of the local Marketing effort that can be replicated in the international market, especially if we think about the Digital Marketing strategy.
Content: Any content you create for a particular market, if it extends to other markets, can be translated and/or localized for sharing.
Tip: Not all content will serve all markets. But there is a “core” of your business that will undoubtedly be useful for any geography.
Website: In case your website is yours you will also have to make some decisions. Create websites by language? By geography? It depends on your strategy. You can opt for a simple division by language (Spanish, Portuguese, English… without taking into account the country). However, if you have many local and very specific initiatives (events, campaigns, differentiated products) you may need to move towards a division by country. Obviously in any case you will have to consider SEO, and realize which keywords work best in each market. Pay attention to the terminologies specific to your business area, which often differ by country/geography.
Social media as an international global marketing strategy
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