-conditions/HOW TO CREATE A QUIZ THAT WILL COLLECT LEADS? UAWEB Digital agency 2 0 Imagine that there are two history teachers at school. Both know the material very well. But one of them simply teaches what is required by the curriculum. And the other one also adds interesting little-known facts to the story, checks homework in a test form, holds thematic quizzes, organizes role-playing mini-performances, corrects work based on the results of a survey, etc. Whose students will know the subject better? That's right, the second one, it's so interesting when you yourself participate in the process. In marketing, this is called a quiz. Quiz is fun and interesting What is a quiz? In the loan database digital business area, an interactive quiz with gaming elements is an effective lead generation tool.
a game form with active audience involvement allows a business to achieve a certain goal with relatively little cost. Quizzes can be not only marketing, but also informational, educational or entertaining. Surveys, tests, quizzes and other types of interaction with potential clients can act as a quiz. By the way, the English word quiz is roughly translated as: tests and other tasks for verification, quizzes, etc. Why specifically with potential? Because a quiz is, first of all, a tool for influencing a “warm” audience. Not a “cold” one, when a person doesn’t know anything about your brand yet. And not a “hot” one, when they are almost ready to pay for your product.