10 SEO Rules for Higher Positions on Google [SEO 2021]

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Why is it important to get to the top positions on Google? Anyone who knows even a little about website optimization will tell you that the top positions in Google search results get the most attention. Above all, the first position brings the most traffic to a website or online store. That's why we usually immediately ask ourselves the following question - how to achieve the highest positions on Google?

Google uses a variety of SEO rules to rank websites overseas chinese in usa data based on keywords. There are over 200 SEO rules in total ! But don't worry, some are more important than others and to achieve top rankings, it is highly recommended that you follow these 10 key SEO rules. Before you start optimizing your website, consider whether you know and follow these 10 SEO rules to get better rankings or positions on Google .

10 factors for higher positions on Google

10 SEO rules you shouldn't overlook in 2021:

Backlinks​​
Updated content
Authority in a specific field
Search intent​
What is the content of the page all about?
Website speed
HTTPS – secure connection
Mobile websites adapted to smartphones
Good user experience
Accuracy and credibility of content
Image Backlinks

Table of contents

1. Backlinks
A backlink is a link from another website to your website. It is one of the most important factors by which Google ranks websites and their relevance to keywords. When it comes to backlinks, Google looks at and evaluates two things: relevance and authority .

Relevance of links
The extent to which a website matches a backlink is extremely important. The more a page matches a search term or keyword, the more likely it is to appear in the first results on Google.

Let's look at a concrete example from everyday life. Let's say someone scratches our car in a parking lot. We turn to two friends for advice on where to get the dent repaired. One is a car mechanic, the other is a veterinarian. We will most likely rely more on the advice of the friend who is a car mechanic, as he has more experience and knowledge in this field.

And vice versa. If we are interested in what food is best for young puppies, we will ask a veterinarian friend to advise us.

Link authority
Google's algorithms are also designed to best evaluate backlinks from the most relevant and high-quality websites that also have high authority. We perceive such sites and links as "strong." The more authority a foreign website has with a link to our website, the more value we will have not only in the eyes of Google, but also of any website visitor.

Image Updated content

2. Updated content
Fresh, updated content is not actually essential in all cases. It depends on the keyword itself. If we are searching for news, it goes without saying that the most important ones are those that have been released recently.

In other cases, current content is important, but to a lesser extent. Let's illustrate with an example. We are interested in how to bake bread. The recipe for bread doesn't change much, so Google can rank both new and old posts in the first search results.
Google first place - How to install parquet

3. Authority in a specific field
Google also ranks websites based on the relevance of the entire website. It determines what authority it has in a particular area ( topical authority ). Relevance is assessed according to quality, authority and the degree of user trust. A website that has, for example, fewer backlinks but is considered more relevant and authoritative by Google will certainly be ranked higher in search results.

For example, if we are interested in how to install parquet, the first hit will be the company Onis, which specializes in selling parquet. In addition to selling parquet, the company shares tips on how to care for different types of parquet, how to choose the right wood based on your preferences, installation instructions, etc.

Google ranked a website describing how to install parquet flooring in the first place not only because it matches the keyword, but also because it is part of a website that specializes in parquet flooring and thus recognizes it as an authority in its field.

Image search intent

4. Search intent
In addition to the keyword we type into Google, the purpose conveyed by the search has also become very important: search intent . Search intent is part of semantic search, which has recently become one of the key rules of SEO optimization .

Google’s algorithms are extremely advanced and distinguish between different intents. For example, they can easily distinguish between the search queries “buy a car” and “how to change tires.” The first query expresses the intent to buy, while the second expresses the intent to learn. In the first case, car dealerships will be at the top of the search results, while in the second, blog posts or videos showing how to change tires will be at the top.

5. What is the content of the page all about?
Google's goal is to display the most useful results based on the keywords typed in. The usefulness of a website is not always related to the length of the text but much more to what the text is about.

Let's say we're interested in “best smartphones.” Based on the keyword, it's clear that the user is thinking about buying a mobile phone and is looking for a list of the best smartphones.

But what exactly should such a list contain? Let's see what the first five results have in common:

Price – it makes perfect sense that a website about the best smartphones should include price information. When we decide to buy, the price of the product plays a big role.
Brand – the brand of a mobile phone is definitely one of the deciding factors before purchasing.
Technical details such as screen size, battery life, etc.
See what the competition is doing and become better
Before you start optimizing your website, look at your competition. Not only how long the text is on the page, but also analyze what questions it addresses (and answers). This does not mean that you should copy the content, but rather compare what the top-ranked pages have in common. Only then create or adjust the content of your website accordingly.

Website Speed ​​- GTmetrix Analysis

6. Website speed
Advances in technology have also led to changes in user behavior. Research shows that users are increasingly impatient and website speed plays an important role.

How does website speed affect user behavior?
If a website doesn't load fast enough, users will leave it.
As a result, something that confuses the user certainly doesn't bring a good rating from Google.
It's not important to compare ourselves to the competition and make our website a millisecond faster. What's important is that the page loads and displays quickly enough.
It is therefore essential to ensure that the website is fast enough to not distract the user from searching and browsing.
As a rule of thumb, the entire page should load within two seconds.
HTTPS - secure connection

7. HTTPS – secure connection
HTTPS is the successor to the HTTP standard and its more secure version. It is used for secure communication on the web. If we visit a website that uses the HTTP standard, Google Chrome displays a message that the page is not secure.

Regardless, HTTPS is not the strongest factor in helping you rank at the top of Google. So why are we mentioning it? Because of all the SEO rules mentioned, it is certainly the easiest and fastest to achieve.



Review your website and if you are not already using HTTPS secure connection, it is high time to change it.

Image Mobile website

8. Mobile websites adapted to smartphones
Research shows that more than two-thirds of Google searches are conducted on smartphones. Therefore, a website today must be adapted to mobile devices, which is called a responsive website .

How do we adapt a website for mobile devices? By arranging its correct display on screens of varying sizes, which is best taken into account in the initial phase of website creation.

That's why experienced web designers first create a mobile version of a website before creating it. This way, they ensure that it is adapted to smaller screens. Only then do they create a website for larger screens (laptops, desktops, etc.).

9. Good user experience
Google's goal is to provide a good user experience, answer search queries as best as possible, and provide the most useful results. All of this is no secret and is explained in detail in Google's Beginner's Guide to SEO .

What all contributes to a good user experience?
Easy-to-read content
Good layout of content on the website
Interesting and useful text
Responsive website (responsive design), adapted to display on mobile phones
The website, depending on its activity or topic, offers the user what they need.
The page must not contain inappropriate ads.
The question of what constitutes a good user experience is actually difficult to answer. Why? Because it is made up of many different factors. That's why it's also difficult to measure, and it's not entirely clear what Google's algorithms take into account when evaluating it.

It is generally accepted that if a website's user experience is good, this is reflected in:

Click-through rate (CTR ).
The time when a user clicks on a result on the search results page and visits the selected website ( dwell time ).
The time a user spends anywhere on a page before leaving it ( time on page ).
Bounce rate : the percentage of users who visited only one subpage and then left the website because it did not meet their expectations.
By observing these various criteria, we can at least roughly assess whether users are satisfied with the website or not. If we notice any shortcomings, we fix them and we will definitely see an improvement.