5 reasons to invest in digital marketing for small businesses in goiânia

[muskanhossain66]

In the last posts I detailed several points of Digital Marketing, Inbound Marketing and how all this will generate real results for you. Adjacent to this, I will show you, modern entrepreneur from the state of Goiás, that all these Digital Marketing strategies work for your small or medium-sized company in Goiânia-GO .

I started by listing 5 real (and well-founded) reasons for you to invest here in the Goiás region.

Goiano is increasingly connected.
In a survey by Jornal Opção , it was found that from 2005 to 2011, internet use in the state of Goiás grew by around 187%. In addition, Ibope conducted a survey indicating that 63% of these people use the internet for more than 1 hour per day .

This growth has become increasingly greater, which has band database led the most famous cell phone operators, such as Vivo and Claro , to form partnerships with internet operators, aiming to further increase the use of the internet on desktop computers and smartphones.

Based on this analysis, it is impossible to deny that your client is on the internet. So what are we waiting for to invest in real digital results, right?

Bonus : 43% of the active internet population in the state of Goiás uses smartphones as their main means of accessing the internet, placing the region in second place in mobile usage per person in Brazil.

Today, most purchases start with an online search.
A recent survey by Connected Life showed that around 74% of purchases begin when a user searches for information on the internet . But remember, they are looking for information, which is why it is important to offer content before pushing a product, as I explained in the Inbound Marketing methodology.

The cost is much lower than traditional marketing.
A Digital Marketing strategy focused on real results seeks not to reach a huge number of people, but rather to segment and find the exact audience at the right time and moment . Therefore, the cost ends up being lower.

Read also: B2B Sales Process: 9 steps to improve your company's
By understanding your target audience and your persona, you can create a much more assertive campaign, delivering value to your potential customer and gaining their preference when making a purchase decision.

Bonus: An Inbound Marketing strategy is still ( 62% ) cheaper than common Digital Marketing strategies.

Digital Marketing can save you from the crisis.
We already know that our audience is on the internet, that they use it to make a purchase and that finding them online is cheap, so we can conclude that it is possible to increase sales in a practical way and save any business from the crisis .

When planning an Inbound Marketing strategy, for example, you will have a low financial cost and a lifetime result in the medium term . And since we have no forecast for when the crisis will end , it is crucial to prepare ourselves for a lot of turbulence yet.

It's easy to get started!
You need to know who your audience is and have a clear (and realistic) goal in mind. After that, you just need to study the tools you will use and plan your Inbound Marketing strategy.

[yadaysrdone]

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