Saas marketing: 7 hacks to get your sales off the ground

[muskanhossain66]

For those who don't know me yet, I'm Rodrigo Oliveira, Marketing and Sales Director at StayApp , a SaaS startup from Goiânia.

Many of my students and blog readers find it difficult to do efficient marketing for SaaS companies.

With this in mind, I decided to share with you 7 hacks that I'm sure will take your sales off the ground!

So that you don't make the same Growth Hacking mistakes that I made.

We interrupt your reading to introduce you to job seekers database BiCommerce Cast, the podcast that helps you put complex Silicon Valley techniques into practice:



Let's go back to the content:

1- Make strategies with email (differently from most people OF COURSE).
This story that email is dead is nonsense.

If he was really dead, how did I get these results:



If you have a large email base, don't think twice and try to plan strategies using these leads.

If you want to know how I do it , I suggest you check out my Free E-Book here. Or, if you want a quick and practical article, you can take a look at E-Mail Copywriting.

2- Do Referral Marketing
Referral, or Referral Marketing , is a strategy that few companies use.

And the reason is very simple, because they don’t know how to use Referral.

I recently wrote a complete article about Referral Marketing, with everything you need to know.

But understand that a good Referral brings:

Authority
Increase in traffic
Potential leads
Customer retention
Remember when Uber arrived in your city?

That “taxi” that wasn’t a taxi, but a ride-hailing app

Read also: 30 Motivational Phrases to help you win over your customers
You should also remember when you first created your account.

And you, just like me, took your code and sent it to a friend. After all, for each referral you made, you would earn R$20.00 on your next ride.

Now imagine thousands of people doing this around the country…

It’s no wonder that Uber dominated this niche.

3- Optimize your website
I've had many cases at b/300 of clients who spend a lot of money on media but don't generate good conversions.

The problem, most of the time, is on the website itself.

When a user accesses your page through an ad, have you ever thought about how many “ escape points” it presents?

If your goal is conversions and you present other alternatives to the user, the chances of your strategy being successful are much lower.

One piece of advice I give is to create an LP to solve this problem.

But why an LP?

The LP is a specific page for what you want, and the only button that can be clicked on it is (usually) the CTA.

If you only give the user this alternative, the chances of them choosing this path are very high.

And therefore better conversions.

Check out my Growth E-Book for a success story I had with just one LP.

4- Efficient Landing Pages
As mentioned earlier, a good LP solves several problems.

But do you know how to create a good LP?

Relax, if you don't know, just check out my article Copywriting .

In it, I dissect all the elements of the LP and offer hacks on each of them.

Read also: Step by step guide on how to create an ebook
You can also, if you prefer, access my E-Book for FREE here .

It was created by bringing together 4 success stories that I had as a Growth Hacking professional.

5-Chatbots
According to Growth Hacking Experts , Chatbots are becoming one of the top strategies among marketers in 2019.

Chatbots are programs that you install on your website that simulate a human in the conversation.

It turns out that most of the questions that users have are very standard questions.

If you have a chat that answers questions on its own, you gain time to invest in other things.

So, see if your company or business is capable of having a chatbot and invest in it!

6- Customer Success Philosophy
For SaaS companies, customer retention is everything.

After all, recurring revenue is essential for the survival of companies that have software as a service.

It was said in the CRO article that standard sales funnels do not work for this type of business.

An expansion, a Growth Expansion, is necessary.

The sale does NOT end when you manage to sell the product, it only ends when the customer buys from you AGAIN.

A sales team trained with the Customer Success philosophy drastically increases customer retention rates.

And, consequently, the revenue.

7- Product demonstration
SaaS companies that have subscription services suffer greatly from sales retention.

After all, a customer can churn and cancel their subscription in the blink of an eye.

A good tip I have is to always offer a trial product to first-time users.

In addition to giving the consumer time to understand how the tool works, they won't spend a single penny.

Read also: Customer Churn Score - How to score your customers and find out who will cancel with you in the next few days
And, who knows, if your product is good and solves their problem , the consumer may sign up for your plan and continue with your company.

If you want to improve your studies and check out success stories , download my Growth E-Book for FREE . See you next time.