Glossier landing page example

[Shakil1984]

Using expandable tabs is highly recommended. These elements keep your product pages well structured, even when you need to share plenty of information with your customers. Website visitors can open or close all the tabs, which helps them quickly find the information they’re looking for before buying.

Here are some great examples from Glossier.

At the top of the product page, they have a very detailed product description. They share what it is, why it’s special, “good to know” callouts, and available shades.

As you scroll down, you’ll see two tabs that can be opened, called “Ingredients” and “How to use”:

Glossier landing page example
Further down, you’ll find customer reviews, ratings, and poland email list real evaluations from previous buyers. All this social proof reduces uncertainty, which increases Glossier’s chances for conversion.

Glossier landing page example
At the end of the page, you’ll see a “You may also like” section that suggests additional products based on the items you’re looking at, offering more opportunities to buy:

Glossier landing page example
In addition to the detailed information on product pages, Glossier runs a blog, “Into The Gloss,” where they share a huge amount of useful content related to their products. Website visitors can find interviews, product reviews, how-to guides, tips, and tricks. What a comprehensive mix of information, right?

[yadaysrdone]

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