Personalized emails - The drink of your life

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Receiving these emails helps the user a lot, as they prevent the user from having to constantly check the website. In addition, it fosters the fear of running out of the product again, so they are very likely to buy quickly to avoid it running out again.

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The power of storytelling
La Carnicería de Salamanca uses a very personal style in its emails, bringing its personality closer to its subscribers with an intimate touch that allows it to connect with the sender of the message. Its Storytelling format buy a whatsapp number makes it more accessible and less intrusive.

Personalized emails - storytelling example

The Drink of Your Life and the Urgency
The El Copeo de tu Vida festival uses urgency in its campaigns to encourage the advance purchase of drink refills. This type of message, added to the deadline to complete the purchase of selected products, encourages conversion in the face of fear of waiting or not being able to do so on the day of the event.


Flying Tiger and seasonality
Danish company Flying Tiger has gained a lot of relevance in recent months thanks to the TikTok phenomenon and the viralization of its affordable products with high functionality. During peak sales seasons such as Halloween or Christmas, the brand reminds you when you can place your order so that it arrives on time.

Seasonal emails - Tiger and Halloween7.- Abandoned cart emails
Remember that retargeting is a highly effective strategy when it comes to completing conversions.

Automating personalized abandoned cart emails ensures that the user has a double impact on the product and remembers that they did not complete the purchase.

If you offer them something extra like a discount coupon or free shipping, you will motivate them even more to buy.

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Complementary strategies for creating personalized emails
In addition to the examples mentioned above, there are additional techniques you can incorporate to optimize personalization in your campaigns: