As an organizer, you try to create a program that is as special as possible , while many visitors come mainly to network. They want to meet new people from 'the industry' or are looking for unexpected cross-pollinations. Most people are a bit hesitant to just approach a complete stranger, but fortunately there are many great solutions these days that help you set up an 'event Tinder'.
A simple overview of all participants is no longer sufficient, but there are good apps that let visitors fill in keywords around supply and demand and in this way ensure automatic matchmaking . For example, I have used Conversation Starter with great pleasure , which was developed by colleagues from TEDx. But Shake-on and Networkapp are also good examples of solutions to stimulate networking.
2. Technique
There are an awful lot of technical solutions to involve visitors more in an event. A combination of Bluetooth and iBeacons or NFC/RIFD chips is seen more and more often. Also at the large Global TED events. By adding a small chip (Beacon) to the badge, all kinds of personal push notifications can be sent. For example about the program or the current location.
Enriching an event with virtual or augmented reality not only adds additional layers of content. It also gathers interesting data in various ways. Data that can be used to find out whether the event was a real success in the eyes of the visitor and what can be improved for the next edition. TEDx also applies an NPS survey to all events for this purpose .
Visitor involvement
3. Play a game
Nothing is more fun than playing a game with your visitor! A so-called scavenger hunt is often used for this. Visitors take photos of certain places at the event and tag this photo with the event hashtag . france telegram data Of course, a prize is awarded for the best, funniest or most creative photo.
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This addition to our various events was amazing on several levels. Not only did the visitor engagement increase significantly and the general mood was better, but also (and especially) the exposure increased in some cases by as much as 300 percent!
For many events, communication stops just before the event, and they pick it up again after the event with a 'nice that you were there'. A shame, because different communication methods at events have proven to lead to stronger engagement of the visitors.
I have seen the most hilarious selfie boots , which people like to take pictures with to prevent the 'FOMO' (fear of missing out), coupled with a printer that prints the photo directly as a souvenir. Setting up a social wall, a digital screen with live all social media posts and updates about the program, is always appreciated.
