Because?
Well, there are a few reasons:
Personalization: Allows you to create a personalized content marketing plan, which studies show consumers value.
Build Relationships: Helps you build relationships with your customers, keeping them engaged with your brand.
Increase Traffic: Generate more traffic to your website.
These are just some of the benefits of email marketing.
But in truth, the only way email marketing can be successful is if you have a solid list of email subscribers. Without subscribers, it's pretty much a waste of time.
Luckily, we're going to outline five ways you can get more email country wise email marketing database subscriptions from your blog. Read on to find out how you can grow your email list and improve your business.
1. Encourage registrations
Incentives are a great way to encourage users to sign up for your emails. In fact, 85% of consumers say that receiving discounts is the most important reason for signing up for an email list.
Put yourself in your consumer's shoes. If you were given an incentive to provide your email address, would you do it?
Chances are you'd be more likely to sign up for an email list that offered you a discount than an email list without any incentive.
So think about this when trying to get more email signups from your blog. Offering something of value can convince the consumer to provide their contact information and join your email list.
Here are a couple of examples.
Digital books
When users provide their contact information, they gain access to valuable information.
Take a look at Nlyte, for example.
The company helps businesses optimize their digital infrastructure. In exchange for contact information, it offers consumers a free e-book on data center infrastructure .
Source: Nlyte
Consumers enter their contact information, agree to receive promotional content, and that's it. They have access to useful information and you have them subscribed to your mailing list.
Discount code
Offering a discount or promotional code for your product or service is another way to encourage email subscriptions.
Future Vegan Blog This is a great example.
When users sign up to your vegan blog, they receive a 10% discount on their next order.
Source: Future
These are just a few examples of how to encourage email subscriptions. To find out what works best for your business, think about what your customers would value.
2. Make the process as simple as possible
If your registration form is too complicated, users will not submit their information.
Put yourself in a consumer’s shoes for a second. If you saw a 5-step newsletter sign-up form that asked for your name, email address, home address, occupation, and reason for subscribing, would you sign up?
Probably not. And why? Because simply subscribing to emails is a long process. Not to mention that you'd be giving away a lot of unnecessary personal information.
So, let's take a look at some of the ways you can simplify the subscription process:
Limit the information you ask for: Realistically, you don't need to ask for a lot of information for an email signup. Sure, there are times when additional information (like age or location) can be helpful for email segmentation, but it's not vital. You need to weigh what information you want to ask for and what is an added bonus. To get an idea of how many fields are optimal, check out this chart from HubSpot. It outlines how the number of fields on a signup form can influence conversions:
