At the end of the day, your small business can't do it all -- but it's more important than ever for your brand to make the most of the digital space to promote your products and to attract new customers.
Get ahead and save time when little is left in the day by developing a quick and easy Instagram Tactics strategy for your small business. Instagram is a social media platform that relies heavily on photos and short videos -- and is extremely popular among the Millennial audience.
By developing an Tactics strategy for your small business, you will boost taiwan business email list your reach among this target audience and recast your brand as a business that meets the needs and understands the lifestyle of this group. Here's how you can deploy your new Instagram account with these seven expert Instagram Tactics to boost your small business:
The Regional Kitchen, West Palm Beach
The Regional Kitchen
651 Okeechobee Blvd
West Palm Beach, FL 33401
Instagram Tactics 1: Take Beautiful Photos
Because Instagram is a photo-sharing social platform, you have to take engaging and beautiful photos. Here are a few Instagram Tactics for taking the best photos for your small business Instagram:
Don't center your subject; the most visually appealing photos are in a third of the frame.
Check your light: Don't take a photo of something in front of a window, as the photo will be backlit and full of shadows.
Tap your smart phone screen to focus.
Use natural light whenever possible.
Consider using a DSLR camera for your photos and then emailing the photos to yourself so you can Instagram them from your phone.
You'll get better quality photos.
Altima International, West Palm Beach
Altima International
http://altimapalmbeach.com/
Instagram Tactics 2: Go Behind the Scenes
What social users love to see is exclusive content -- and you'll make them feel that way if you give them a glimpse of your company from behind-the-scenes. Make them feel like social VIPs! Here are a few Instagram Tactics to do that:
Give a sneak peek photo of a product before it hits market.
Take a photo of a celebrity visiting your company or a company-sponsored event.
Take a photo of a part of a product to give customers a clue.
Each day reveals a larger piece with a clue to create energy and suspense.
NASA, Florida
NASA
Instagram Tactics 3: Try Instagram Stories
NASA does not launch out of West Palm Beach, but as a close neighbor, NASA’s use of Stories is out of this world. Here’s a great example: Recently, NASA posted about the annual Perseid meteor shower on their Instagram account.
Instagram now as a "story" function that operates very similarly to Snapchat, and this is one of the greatest Instagram Tactics. You can tap the "Story" function button and you can take short videos and photos that are then put into your "story" file. Your story is public, so when your Instagram users go to your story section, they can see a series of photos and videos you curated to tell them something about your brand. Using a story is especially effective for live events or behind-the-scenes tours.
Hashtags West Palm Beach Instagram
WestPalmBeach
Instagrams Tactic 4: Use Lots of Hashtags
The way Instagram users can find your content -- especially new prospective customers -- is via hashtag. Here are a few Instagram Tactics for effectively using hashtags with your Instagram posts:
Do market research to determine which related hashtags Instagram users are already using for related products.
Float your branded hashtag into every post for brand recognition.
Avoid long hashtags.
Try to keep them short and sweet because they are easier to read.
There are never too many hashtags.
Think of them as tags on a website. The more you use, the better chance you have of someone finding your content.
