Cookies are extraordinary tools for marketing your business. They have various functions, which directly or indirectly benefit digital marketing ; because these instruments optimize advertising services.
These are small pieces of data or text files that carry information when your users visit your website; allowing them to navigate easily and fluidly. Thus, cookies also contribute to navigation speed.
To install them on your users' computers, you must ensure that you comply with the required policies and request the corresponding permission. This way, your clients have the opportunity to know what they are about, what your objective is, and thus be able to choose whether or not they want to install them.
The topic of cookies is broad and necessary, especially for you, who have a website for your business and who must try to employ the right strategies. So don't wait any longer and continue reading.
What are cookies?
These are files created by a website. They contain data that is sent between a sender and a receiver . The sender is the server where the website is hosted; and the receiver is the browser used by the users.
Their main purpose is to recognize users. To do this, they collect the entire activity history on a given website; the purpose of this is to offer people the most appropriate content, based on their behavior on the web.
Therefore, when a user visits a web page for the first time, a cookie will be saved in the browser with a small amount of information .
Later, when the user visits the same portal again, the server will request consulting email list it in order to configure the site, so that the visit can be personalized as much as possible.
Cookies can also perform simple tasks, such as knowing the last visit a person made to a certain page. They can also save all the items that someone has put in their shopping cart in an e-commerce or online store. These actions will be saved in real time.
We invite you to watch the following video so you can learn more about these tools and their function, go ahead:
While it is true that many users are wary of cookies, due to the amount of information indicating that they can compromise their privacy on the Internet, people do not feel completely sure whether their data is safe or at risk.
Despite this, their use is really important; and far from being a problem, they are a beneficial tool for your website, as well as for your clients.
Usability . Cookies improve user navigation, both on their first and subsequent visits, by facilitating login, filling out forms and making purchases, among other interactions with your website.
Segmentation . Cookies allow you to automatically segment your audience by remembering preferred content, favorite articles or most visited sections. This also helps to build loyalty.
