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A Digital Marketing expert is an essential professional in a world that revolves around the design and implementation of digital strategies to bring brands closer to their audiences and potential consumers.

For this reason, having an in-depth understanding of the profile, characteristics and ...

B2B Marketing refers to the set of actions related to business-to-business transactions. Unlike B2C, it is related to a smaller and more vertical market. Learn how to apply it to your business!

Many stages must be completed before a product reaches the final consumer. A clothing factory, for ...

Market share is a percentage that corresponds to the relevance of your company compared to competitors in the industry in which it operates. It can represent market value, the part of an audience that prefers that brand, sales volume, and other aspects that you analyze below.

No matter how ...

Customer complaints are never something we take comfort in. It's not nice to know that a customer had a problem when your goal was to provide a perfect experience. But they are also what help us identify process flaws and allow us to turn dissatisfaction into brand loyalty. The important thing is to ...

Selecting the colors that make up a brand's visual identity is an essential process for awakening memory structures that generate connections between the public and the company that represents it. The result of these emotional links can be expressed through sales and recommendations.

Colours are ...

A couple of days? Months? Years? It’s a delicate subject with many variables, but knowing when to expect results from SEO strategies is something all marketers should understand.
One of the most important things to consider in your digital marketing strategy is your SEO, but why?

SEO or Search ...

This play on words refers to the community of YouTube content creators who make videos related to books.

They use influencer marketing , which has made them key players in the publishing industry, given their impact on children, adolescents and adults to promote reading and consumption of books ...

As your online business grows, it can be difficult to know which type of landing page will work best for you. However, when considering your audience and goals, you can choose between interactive or static landing pages. Learn more!
I'll start by asking digital marketers : How much time do you spend ...

Opt-In is a person's authorization to receive email communications from a particular company. In other words, it ensures that all your efforts are directed to people who are really interested in hearing from you.

Opt-In with a quality contact base are two of the best practices for companies to ...

With new ways to monetize the gaming industry, GaaS is a winning strategy to attract and retain customers.

While the video game industry is not new, it is constantly evolving, and not just in the number of offerings or the growing number of players.

Driving this evolution and completely changing ...