AEO Service

We recently held a webinar with Gerardo Osorio , co-founder of MH Services and Lean Sales implementation specialist, to discuss how to streamline the sales process with the Lean methodology.

The session was amazing and we received more than 500 questions from the attendees, so we decided to put ...

As your business grows, the amount of key information you need to manage also increases.

There will come a time when you will need a data management system, such as CRM and ERP software, to be able to collect and interpret this data. These systems will help you maximize performance across the ...

You have probably already heard about the gender gap in the distribution of work: in addition to paid work, women spend more time than men on child rearing, caring for family members and doing household chores.

For some years now, the term “mental load” (sometimes also “cognitive load”) has also ...

Tommaso Valletti, chief economist at the European Commission's competition directorate, suggests that digital acquisitions – such as Facebook's WhatsApp and Instagram – should be scrutinised "much more strictly" by antitrust authorities .

A professor at Imperial College Business School in London ...

Are you looking to acquire new qualified prospects or build customer loyalty ? Email marketing may be the solution. Contrary to popular belief, it is one of the best digital acquisition methods for carrying out communication actions. 75% of marketers consider the return on investment (ROI) of email ...

You thought you had it all planned out: an email design that appealed to you, a subject line that appealed to you, a segmentation that spoke to you... And yet, the results of your email acquisition campaign aren't living up to your expectations.

What can you do to revitalize your KPIs? Is your ...