3. Lucky Orange
The king of conversation rate mobile number data for calling optimization (CRO), Lucky Orange offers site heat maps, session recordings, surveys, and more so you can see how visitors interact with your website. Want to know where they stop reading, which button they click on the most, and other behaviors? Lucky Orange has you covered.
By understanding visitor behavior, you can make rapid changes to your website to optimize for conversions and drive real growth fast. HotJar is a similar tool that offers heat maps and behavior analytics tools; it could be worth using both, but we lean toward Lucky Orange.
4. Google Analytics
Google Analytics isn’t for the faint of heart, but this free data application lets you track and report website traffic and other related metrics. It also creates helpful dashboards and reports that you can use to improve your website.
Whether you’re a performance marketer, growth hacker, growth marketer, or a combination of the three, using Google Analytics can help you understand the customer journey, guide you toward effective campaign strategies, and prove marketing return on investment (ROI).
10 Best Automation & Optimization Performance Marketing Tools
Now that we’ve covered our four all-time favorite tools, we’ll move on to the top automation and optimization performance marketing tools. These tools help you automate processes, efficiently collect information, produce compelling content, and easily fix common marketing challenges.
1. ChatGPT
You probably haven’t heard of this one before, right? ChatGPT, of course, is the artificial intelligence (AI) chatbot taking the world by storm. Simply type in a question, request, or prompt, and ChatGPT will quickly produce an answer based on its ever-evolving algorithm—the more specific your prompt, the better.
