Step by Step: How to Use Google Keyword Planner
Posted: Wed Dec 18, 2024 4:47 am
Whether you already have a Google Ads account or have just created one from scratch, the first screen you see when you log into Keyword Planner will present you with two available starting points:
Identify new keywords
Get search volume and forecasts
keyword planner options
Before you learn how to use these Keyword Planner german whatsapp number tool paths, you need to know and understand what each of them does, as well as how and when they are useful.
Once you know which starting point is best for different tasks, you will move much faster. It is also important to know how these paths differ between SEO and PPC keyword research.
Identify new keywords
If you are looking to identify keyword opportunities, go straight to "Find New Keywords" as this is where you will be able to find new keywords and gain insight into the search terms your prospects and audience are using. If you are looking for new opportunities or want to explore keywords that are being used, with just a few starting search terms at hand, this is where you will want to start.
Get search volume and forecasts
If you already have a list of keywords that you want to analyze and see metrics for, you should start with "Get search volume and forecasts".
What you won’t find here are keyword suggestions. This isn’t where you’ll find new opportunities, but you will see an overview of the estimated volume of clicks and impressions you could expect to receive, over the next 30 days, if you were to run ads using these keywords. You’ll also see other metrics, including estimated costs, CTR, and average CPC.
The power of Google Keyword Planner is that it is a really flexible tool with a number of different uses, so let’s take a look at the different uses for it, to walk you through the process you need to follow to get the most out of this tool.
Identify new keywords
Get search volume and forecasts
keyword planner options
Before you learn how to use these Keyword Planner german whatsapp number tool paths, you need to know and understand what each of them does, as well as how and when they are useful.
Once you know which starting point is best for different tasks, you will move much faster. It is also important to know how these paths differ between SEO and PPC keyword research.
Identify new keywords
If you are looking to identify keyword opportunities, go straight to "Find New Keywords" as this is where you will be able to find new keywords and gain insight into the search terms your prospects and audience are using. If you are looking for new opportunities or want to explore keywords that are being used, with just a few starting search terms at hand, this is where you will want to start.
Get search volume and forecasts
If you already have a list of keywords that you want to analyze and see metrics for, you should start with "Get search volume and forecasts".
What you won’t find here are keyword suggestions. This isn’t where you’ll find new opportunities, but you will see an overview of the estimated volume of clicks and impressions you could expect to receive, over the next 30 days, if you were to run ads using these keywords. You’ll also see other metrics, including estimated costs, CTR, and average CPC.
The power of Google Keyword Planner is that it is a really flexible tool with a number of different uses, so let’s take a look at the different uses for it, to walk you through the process you need to follow to get the most out of this tool.