As expected, with these changes in how search engines understand our queries, there are also new developments in the voice format. Just 10 years ago, voice searches were something very new and there were bulk sms italy doubts about their effectiveness. Today, however, Alexa, Google Home or Cortana are great tools that are already part of our daily lives and that answer queries very well.
Voice searches have not stopped growing in recent times and their use is becoming more and more widespread, which has made them have a special presence in how brands should direct some of their content since this format has become more important when it comes to positioning. As we have told you in previous articles, new SEO strategies must focus on solving even the most complex user questions, not just limiting themselves to having content by keywords. The same happens with voice searches and we will talk about it today.
What are voice searches and how do they work today?
As the name suggests, voice searches allow users to make queries using a voice command. These queries can be about the route to take by car, specific information, a service or product, a spelling doubt or a historical fact. The fascinating thing about this technology is that it can not only interpret the meaning of the words, but also decipher the intention of the question, its context and objective, just by speaking to the mobile phone, computer, device or smartwatch.
Voice search works with complete and natural questions, Google explains in its guide on how to use it . In other words, it works in a very different way from the mechanical terms or keywords that we use in written searches; on the contrary, natural language prevails, similar to how you would ask a friend a question, and the queries are more extensive and precise .
Through natural language processing (NLP ) and thanks to a speech synthesis process, it is possible to recognise and analyse voice commands and understand what the user is asking for. This information is searched in a large database and the most relevant answers are offered, also in voice format. It is no longer necessary to say exactly: “weather in Bilbao”, but we can ask “is it going to rain in Bilbao?”, which represents - as Google explains - a new way of understanding SEO and the creation of content for the answers that this form of search provides.
