Take the top player in your target market and look for free turkey number for whatsapp audience overlaps with other competitors using SEMrush’s Traffic Analytics tool. You’ll see how many unique visitors are considering other companies’ offerings. If you’re testing media placement potential, this feature will also allow you to compare a company’s audience to readers of specific publications.
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Need more insights into user behavior? We have a comprehensive guide on what audience overlap can reveal .
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Step 3. In-depth competitor analysis
The more you know about your competitors’ marketing, the easier it will be to gain an edge. Start by analyzing your direct competition, then move on to those who offer alternative solutions. Start with the consumer problem that your product/service solves; your closest rivals may be in a different category and offer something less innovative than you, but if they interact well with your audience, they can pose a real threat.
We recommend that you do two main jobs at this stage.
Do a product search
Answer the main "whys" of the product:
Why do people need it?
Why do people buy it from a particular company? (the answer can be anything from price to design)
Why do you think you can compete with those who are already present on the market?
One way to get inside the mind of a competitor's customer is to become a customer yourself. At least for a trial period. This way, you will gain practical information:
What features does your product/service include?
How much does it cost.
How easy is the customer journey to navigate — from discovering the company to converting into a customer.
How easy the product/service is to use.
How easy is it to get support or contact the company.
How customer interaction is handled — you could subscribe to the company newsletter and take a look at their communication style.
How effectively the company solves a customer's problem.
How it can improve (and if it shows room for improvement).
Finally, write down for each point why you would be better than your competitor — or simply different; in some markets, just changing your offering a little is enough to succeed.
