If there are no obvious competitors, focus on indirect ones. Buyers always have a choice - have a snack in your pizzeria, go to the neighboring sushi bar or even get a shawarma around the corner. Even if the product is different, there will still be competition. Tips for studying the competitive environment to work on an SMM strategy: look for “competitors” through search engines, on social networks; analyze the traffic channels and marketing tools they use; evaluate the target audience’s reaction to their content and advertisements; read the reviews. You can also ask competitors' managers about the product and conditions. Ideally, try to go through the sales funnel "from start to finish". A clear example of competitive analysis: A clear example of competitive analysis Explore the product And the main thing is the offer.
You need to understand why the audience should irani whatsapp group choose your product and not a competitor's? Not just because it seems better to you, but objectively. Please review the product thoroughly, taking into account the following recommendations: Communicate with your customers, technical support, managers . Find out how the buyer feels about the product: what he likes about it, and what he absolutely does not. Use the product yourself . Are you a burger joint? Try what you make. If it's a service, get access to it and use it. Test the product yourself and try to give it an objective assessment. Get to know the production process . Try to look at it from the eyes of a marketer, not a manufacturer.
Find out who does what and how, what resources are spent on it, etc. Your strength is in your product. You need to know everything about it to properly convey it to the target audience. Selecting Social Networks and Community Concepts On what platform should you promote the product? Facebook, Instagram? It depends on where your target audience mainly hangs out. Again, you need to study everything. Another point: be sure to take into account the specifics of the content on the social network. For example, Instagram places emphasis on the visual component due to the abundance of photos and videos. Choice of social networks and community concepts - Instagram Facebook is more suitable for informative materials.