5 Mistakes SMEs make when starting their digital strategy
Posted: Wed Dec 18, 2024 4:26 am
There are many mistakes that SMEs make when starting their digital strategies, which can cause them to miss valuable opportunities to grow quickly.
According to ECLAC, in Latin America, SMEs represent around 99% of all companies and employ around 67% of all workers. However, they face a major challenge in terms of productivity and contribution to GDP.
We can find statistics that tell us that the lifespan of an SME is between 1 and 3 years. For this reason, the priority is to generate income to survive and having a marketing budget takes a backseat.
What if Digital Marketing was seen as an ally for business growth?
Very few SMEs know in detail the japan email list 2 million contact leads impact and benefits of a digital strategy.
That's why, during this note we will talk about the 5 mistakes that SMEs make when taking their first steps and I promise you that when you finish, it will be one of the first things to include in your priorities and budget.
1. Thinking that digital marketing doesn't work
In Latin America, there are a number of myths that prevent SMEs from overcoming their fear of entering the digital world, losing the opportunity to grow, position themselves and increase their sales.
According to the Internet World Stats website , internet penetration in LATAM is 10% higher than the world average, which stands at 49.6%. Still wondering if your target audience is online?
If you have not yet taken the first steps in a digital strategy, we recommend that you start with the following:
Identify your goal
What do you want to achieve? More sales? Brand positioning? Make sure it can be a specific, measurable, achievable goal that can be met within a certain time frame so that it is easier to track.
Knowing your buyer personas
A buyer persona is a semi-fictional representation of your ideal buyer. To reach and attract them, you need to know your value proposition and your differential:
Why should people buy from you and not from the competition?
What is it that you do so well that no one could imitate you?
It is important that you keep this in mind and communicate it on your digital channels.
Get advice on digital channels: Either contact experts or personally study through reliable sources to learn a little more about the elements of Digital Marketing and you can create a plan to begin implementing it.
According to ECLAC, in Latin America, SMEs represent around 99% of all companies and employ around 67% of all workers. However, they face a major challenge in terms of productivity and contribution to GDP.
We can find statistics that tell us that the lifespan of an SME is between 1 and 3 years. For this reason, the priority is to generate income to survive and having a marketing budget takes a backseat.
What if Digital Marketing was seen as an ally for business growth?
Very few SMEs know in detail the japan email list 2 million contact leads impact and benefits of a digital strategy.
That's why, during this note we will talk about the 5 mistakes that SMEs make when taking their first steps and I promise you that when you finish, it will be one of the first things to include in your priorities and budget.
1. Thinking that digital marketing doesn't work
In Latin America, there are a number of myths that prevent SMEs from overcoming their fear of entering the digital world, losing the opportunity to grow, position themselves and increase their sales.
According to the Internet World Stats website , internet penetration in LATAM is 10% higher than the world average, which stands at 49.6%. Still wondering if your target audience is online?
If you have not yet taken the first steps in a digital strategy, we recommend that you start with the following:
Identify your goal
What do you want to achieve? More sales? Brand positioning? Make sure it can be a specific, measurable, achievable goal that can be met within a certain time frame so that it is easier to track.
Knowing your buyer personas
A buyer persona is a semi-fictional representation of your ideal buyer. To reach and attract them, you need to know your value proposition and your differential:
Why should people buy from you and not from the competition?
What is it that you do so well that no one could imitate you?
It is important that you keep this in mind and communicate it on your digital channels.
Get advice on digital channels: Either contact experts or personally study through reliable sources to learn a little more about the elements of Digital Marketing and you can create a plan to begin implementing it.