Emotional language that appeals to emotions emojis
Posted: Wed Dec 18, 2024 4:14 am
Happy and sad faces, kisses, heart-shaped eyes, smiles and winks: chats and social media are full of emojis.
Small pictograms and symbols have become the global language in the age of the Internet and smartphones. Almost everyone uses emojis in their conversations, both children and adults.
And July 17 has even been established as "World Emoji Day", which has been celebrated since 2014 and dates back to Australian Jeremy Burges. The choice to celebrate this day has to do with the date marked on the calendar emoji used in many applications .
According to a representative survey mom data commissioned by the digital association Bitkom, in Germany, for example, 79 percent of people embellish greetings and messages with emojis.
The survey reveals that pictograms are popular across all age groups. 88 percent of 16-29 year-olds express emotions through emojis, 87 percent of those in the 30-49 age group, 80 percent of those in the 50-64 age group, and 59 percent of those aged 65 and older.
A new study by Martin Luther University Halle-Wittenberg (MLU) in eastern Germany has recently shown that young people are very clear about which emoji is appropriate in which situation and that many pictograms are often superfluous but are primarily used to help understand a message.
"Although it is often found that young people do know how to write correctly, other rules apply in digital communication that allow for more personal and targeted communication," says linguist Florian Busch, who conducted the study.
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But as funny as symbols are, from the needle to the shoe, and as much as they contribute to understanding or even just reinforce what is written, they can also be used in a misleading or even malicious way. For example, in the case of racist comments with monkey faces or smileys and deliberately ridiculous facial expressions when dealing with serious topics.
Even in their usual use, emojis can cause strong divisions and misunderstandings. According to the survey, 50 percent of people tend to respond to messages with emojis only, while the other half are annoyed when others respond only with images.
Small pictograms and symbols have become the global language in the age of the Internet and smartphones. Almost everyone uses emojis in their conversations, both children and adults.
And July 17 has even been established as "World Emoji Day", which has been celebrated since 2014 and dates back to Australian Jeremy Burges. The choice to celebrate this day has to do with the date marked on the calendar emoji used in many applications .
According to a representative survey mom data commissioned by the digital association Bitkom, in Germany, for example, 79 percent of people embellish greetings and messages with emojis.
The survey reveals that pictograms are popular across all age groups. 88 percent of 16-29 year-olds express emotions through emojis, 87 percent of those in the 30-49 age group, 80 percent of those in the 50-64 age group, and 59 percent of those aged 65 and older.
A new study by Martin Luther University Halle-Wittenberg (MLU) in eastern Germany has recently shown that young people are very clear about which emoji is appropriate in which situation and that many pictograms are often superfluous but are primarily used to help understand a message.
"Although it is often found that young people do know how to write correctly, other rules apply in digital communication that allow for more personal and targeted communication," says linguist Florian Busch, who conducted the study.
You may also be interested in: Personal brand development on Linkedin
But as funny as symbols are, from the needle to the shoe, and as much as they contribute to understanding or even just reinforce what is written, they can also be used in a misleading or even malicious way. For example, in the case of racist comments with monkey faces or smileys and deliberately ridiculous facial expressions when dealing with serious topics.
Even in their usual use, emojis can cause strong divisions and misunderstandings. According to the survey, 50 percent of people tend to respond to messages with emojis only, while the other half are annoyed when others respond only with images.