Taking the time to plan your marketing dbtodata campaign step by step will increase your chances of success while reducing overwhelm across the board. Before you begin your work, set clear goals. There are countless options, but if you try to solve too many problems at once, you will not succeed in any of them. The most popular goals are: brand awareness, increasing sales, attracting potential customers, and growing followers on social networks. Some of these goals are easier to quantify than others. So now briefly about the main stages of launching an advertising campaign. Step 1. Defining the target audience Before you start an online marketing campaign, you need to clearly know what audience you will be working with.

To do this, it is important to collect the following information: what potential clients do for a living; what is their marital status, age; what are they interested in, what are they passionate about? what websites they visit on the Internet, for what purposes; what type of content is valued the most. One of the best sources of information is Google Analytics. By connecting this platform to the site, you can always get basic data about visitors. If you are working on promoting an account on social networks, you can expand your target audience information using services such as Minter.io, Buffer: Social Media Tools, and similar ones. Stage 2. Development of a promotion strategy In any business, success does not come to those who act chaotically.