Editor’s note: Want to be sure your emails work well across all devices? Check out our email design guide and stay up to date with the latest design best practices.
Design trends are evolving every year, so we wanted to take phone number database some time to talk about a few email marketing design trends to pay attention to in 2024. For this article, we’ve partnered with three world-class email marketing agencies – SeeResponse, Inbox Army, and Email Industries – to showcase some of their best email designs.
Use these email design trends to revamp your email marketing strategy and ensure you’re sending out beautiful and engaging newsletters to your audience.
Learn more about the latest email design trends from Operation: Automation, our marketing podcast:
Ready to dive in?
Read more:
1. How to create an email newsletter
2. Email design guide
3. Best email marketing services in 2024
1. Incorporate darker designs
As more and more apps continue to add dark mode to their capabilities, many companies are starting to keep this in mind when it comes to design as well.
Dark mode allows users to rest their eyes a bit when looking at their devices, since they consist of a black background and white text. This limits the amount of blue light that comes through their screens, and even conserves battery power.
Designing darker emails, or even just keeping email client dark modes in mind with your design, is a big trend this year.
Take a look at this email from MacPaw. Their dark navy background and white text helps the words, graphics and call-to-action buttons to pop without straining the reader’s eyes.
Consider testing a darker design within your emails to see if your open rates start to increase among your readers.
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2. Add 3D visuals
3D and isometric illustrations and graphics have been gaining popularity, and they’re not going to stop anytime soon. You see them in nearly every new website design and they’re even making their way into email design.
Take a look at the graphic example in this Lyft newsletter.
