What we did to get the result
Posted: Wed Dec 18, 2024 4:06 am
We fixed the order forms on the website.
We supplemented the site with texts describing the products, since the existing information was insufficient. And when visiting from a mobile phone, customers only saw the order form and did not leave their contacts.
We packed cards about the packaging manufacturing plant on Yandex and 2GIS, since before ordering from our client, the company is studied from all sides and only then the products are ordered.
Correctly set up retargeting depending on penetration data the average time users spend on the site and what exactly and when users click on the site.
We set up advertising for priority areas and delivery geography.
We have developed several strategies to take traffic from competitors.
We constantly monitor the CTR of ads and update advertising texts.
Testing creatives.
Cleaning up search queries not only with clicks, but also phrases where there are just impressions, in order to prevent non-targeted transitions in advance.
Disabling expensive queries or if there are clicks and no conversions. We take the average data for the project.
Using third-party tools and Yandex segmentation, we set up click fraud prevention. Yes, it's not 100% protection, but it's better than nothing.
We supplemented the site with texts describing the products, since the existing information was insufficient. And when visiting from a mobile phone, customers only saw the order form and did not leave their contacts.
We packed cards about the packaging manufacturing plant on Yandex and 2GIS, since before ordering from our client, the company is studied from all sides and only then the products are ordered.
Correctly set up retargeting depending on penetration data the average time users spend on the site and what exactly and when users click on the site.
We set up advertising for priority areas and delivery geography.
We have developed several strategies to take traffic from competitors.
We constantly monitor the CTR of ads and update advertising texts.
Testing creatives.
Cleaning up search queries not only with clicks, but also phrases where there are just impressions, in order to prevent non-targeted transitions in advance.
Disabling expensive queries or if there are clicks and no conversions. We take the average data for the project.
Using third-party tools and Yandex segmentation, we set up click fraud prevention. Yes, it's not 100% protection, but it's better than nothing.