Bulk's Black Friday voucher giveaway
You can also get creative and lean more into the holiday theme. In 2022, Edible Arrangements did a Christmas giveaway where participants were instructed to comment “HOLLY” on the post. The lucky winner would receive a “JOLLY” response from the brand:
Edible Arrangements Instagram giveaway post
(Image Source)
UGC is an excellent way for existing customers to organically showcase your brand to millions of potential customers.
These posts about your product highlight the user’s personal holiday experiences and unique flair. They reach other users within the user’s tribes and spheres of influence that you may not have reached otherwise.
Encourage your followers to create and share content and engage with the community using hashtags, questions, and contests.
Every year, Starbucks shares UGC featuring their holiday cups and the #starbucks hashtag, such as this Christmas cup tree by one user:
And this adorable pairing of holiday cup and reindeer cake pop (also sold at Starbucks) by another user:
And this homage to Starbucks cups over the years from various users:
3. Holiday offerings
Spread some holiday cheer by sharing your holiday-themed gift cards, bundle deals, and seasonal product offerings on your social media pages.
You can promote them through standalone posts pinned to the top of your feed, highlight them in Stories or Reels, or build campaigns around them.
