Greater presence of mobile phones
Posted: Wed Dec 18, 2024 3:39 am
When 2022 seemed like it would be a quiet year after the hardest moments of the coronavirus pandemic, the war in Ukraine and the resulting crisis caused by inflation changed the situation even more. Although we don't know what 2023 will bring, these are some of the most notable trends that we will find in the coming year, at least in relation to digital advertising.
Mobile is part of us. Spain is one of the countries in the world with the highest use of mobile phones, with a penetration rate of 96%. Advertisers take this into account when adapting their advertising strategies to this environment and, according to Statista, it is estimated that mobile platforms will receive 51% of investment in digital advertising next year .
Change in conversion funnels
The ultimate goal of any company in the digital environment is conversions and meeting objectives. Brands rely on digital sales to generate revenue, however, although Facebook, Twitter and Google have bulk sms romania as channels to achieve these conversions, companies are always looking for ways to increase profits, in this case allocating part of the budget to explore new ways to achieve conversions such as MediaMath or The Trade Desk.
TikTok consolidation
Although TikTok has only been on the international market for five years, it has now reached sixth place among social networks with more than 1 billion users worldwide. More and more brands are investing in digital marketing strategies to take advantage of its popularity and attract a young audience. The number of users is expected to be even greater in 2023, so it is worth taking this into account when exploring new formats and forms of communication for agencies and companies through its short and immediate videos.
Influencer marketing through platforms
The power of influencers on social media is key to advertising. More and more brands are turning to these types of profiles to promote their products and generate an impact, and influencer agencies are even gaining weight in digital marketing. It is estimated that more than 16 billion euros will be invested in this type of marketing action next year. 84% of consumers admit to trusting influencers more than traditional advertising .
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Rise of YouTube Shorts
Short videos are one of the most in-demand formats, as evidenced by the growth in TikTok and Instagram Reels consumption. These short videos will be essential for advertising strategies , which is why YouTube has joined this type of format since 2020 through its YouTube Shorts platform as an alternative to TikTok, reaching 1.5 billion users.
Using video ads
The growth of TikTok, Instagram Reels and YouTube Shorts demonstrates the power of video, so it is no surprise that one of the biggest trends of 2022 has been video marketing. The audiovisual format is very effective in convincing potential customers to purchase a product; therefore, video will be essential in the SEO strategy for 2023 thanks to new Google features such as clip markup and seek markup on key moments of the video.
Mobile is part of us. Spain is one of the countries in the world with the highest use of mobile phones, with a penetration rate of 96%. Advertisers take this into account when adapting their advertising strategies to this environment and, according to Statista, it is estimated that mobile platforms will receive 51% of investment in digital advertising next year .
Change in conversion funnels
The ultimate goal of any company in the digital environment is conversions and meeting objectives. Brands rely on digital sales to generate revenue, however, although Facebook, Twitter and Google have bulk sms romania as channels to achieve these conversions, companies are always looking for ways to increase profits, in this case allocating part of the budget to explore new ways to achieve conversions such as MediaMath or The Trade Desk.
TikTok consolidation
Although TikTok has only been on the international market for five years, it has now reached sixth place among social networks with more than 1 billion users worldwide. More and more brands are investing in digital marketing strategies to take advantage of its popularity and attract a young audience. The number of users is expected to be even greater in 2023, so it is worth taking this into account when exploring new formats and forms of communication for agencies and companies through its short and immediate videos.
Influencer marketing through platforms
The power of influencers on social media is key to advertising. More and more brands are turning to these types of profiles to promote their products and generate an impact, and influencer agencies are even gaining weight in digital marketing. It is estimated that more than 16 billion euros will be invested in this type of marketing action next year. 84% of consumers admit to trusting influencers more than traditional advertising .
ads-video-advertising-trend-2023-join-in
Rise of YouTube Shorts
Short videos are one of the most in-demand formats, as evidenced by the growth in TikTok and Instagram Reels consumption. These short videos will be essential for advertising strategies , which is why YouTube has joined this type of format since 2020 through its YouTube Shorts platform as an alternative to TikTok, reaching 1.5 billion users.
Using video ads
The growth of TikTok, Instagram Reels and YouTube Shorts demonstrates the power of video, so it is no surprise that one of the biggest trends of 2022 has been video marketing. The audiovisual format is very effective in convincing potential customers to purchase a product; therefore, video will be essential in the SEO strategy for 2023 thanks to new Google features such as clip markup and seek markup on key moments of the video.