To help you with this planning, we have prepared a 2024 e-commerce calendar with the main dates for e-commerce this year. Keep scrolling down the page and check out our guide!
Content
What is a business or e-commerce calendar?
What are the main commemorative dates of the year?
January
February
March
April
May
June
July
August
September
October
November
December
What is a business or e-commerce calendar?
It is a type of seasonal calendar, that is, it highlights the main restaurant email list commemorative dates of the year. This makes it an important tool for entrepreneurs and marketing teams , allowing them to create a more efficient strategic plan to take advantage of the opportunities that these days offer for online sales.
What are the main commemorative dates of the year?
Check out below an overview of the main dates that will help you earn more in your e-commerce and ensure an even better year for your online store:
January
New Year (01/01): New Year is a great chance for you to offer special discounts and run campaigns related to your New Year's resolutions;
Reader's Day (07/01): this is an essential date for bookstores and second-hand bookshops to increase sales;
Saudade Day (01/30): on this day, you can send discount coupons via email marketing to old customers and use remarketing strategies.
February
Carnival (12 and 13/02): Carnival is one of the most important holidays in the country, generating a lot of money, especially in the tourism sector, travel agencies and costume shops;
Valentine's Day (14/02): this is a very romantic date that couples usually enjoy together, being a good opportunity for florists, perfumeries and gift shops;
Sportsman's Day (19/02): if you have a sports goods store, Sportsman's Day is the ideal time to offer discounts and conditions that help increase your sales.
March
International Women's Day (03/08): an essential date to celebrate women's achievements. Use the day to bring special promotions to the female audience;
Consumer Day (03/15): Consumer Day is a date that can be taken advantage of by all niches, making it worth offering special coupons, free shipping and other benefits for purchasing on that day;
Autumn (20/03): the beginning of autumn is a good opportunity for clothing brands to launch their new collections with special purchase conditions;
Easter (31/03): if you sell chocolates, Easter eggs, wines and fish, this date should boost your sales. So be prepared to take advantage of it.
April
Kiss Day (04/13): bring promotions and discount coupons for products such as lipsticks, personal care items and perfumes;
Free Shipping Day (04/28): although it is not a well-known date, you can use it as an excuse to offer free shipping on all your e-commerce, giving a boost to sales.
May
Mother's Day (12/05): this is the main date for e-commerce in the first half of 2024, being a great opportunity to boost your sales with promotions and special shipping conditions;
Nerd Pride Day (05/25): this day is very important for online stores that sell geek products.
June
Valentine's Day (12/06): one of the main dates of the year, Valentine's Day moves several sectors, such as perfumes, chocolates, personal care items, personalized gifts and others;
Winter (20/06): just like the beginning of autumn, the arrival of winter is a great time to launch a new collection at the best prices, as well as being the ideal time to sell off stock of warm clothes;
Saint John's Day (24/06): the June festival is ideal for you to run themed promotions;
LGBTQIA+ Pride Day (28/06): a very important day for this community and one that you can take advantage of to strengthen your brand's relationship with this audience.
July
International Chocolate Day (07/07): the date can be used by online chocolate shops to offer discount coupons, promotional prices and other conditions that help with sales;
Rock Day (13/07): the rock audience is very large, boost your e-commerce with online sales of themed products;
Friendship Day (07/20): on this day, it’s worth betting on promotions like “buy 1, get 2” or “refer a friend and get X thing”;
Self-Care Day (07/24): it is a great date to sell more personal care products, such as cosmetics and perfumery items.
