Targeted advertising in Instagram reels
Posted: Wed Dec 18, 2024 3:32 am
Targeted advertising in reels is information shown between other videos in the feed. Advertising reels look like regular videos, which you can also interact with - like, comment, etc. They are distinguished only by the "Advertisement" mark and the Call to action button.
The main disadvantage is that targeted advertising can not be connected to the audience of all countries yet. The full list is published in the Facebook Help. Although Russia is on this list and Russians will see advertising in reels, not everyone has the opportunity to set up displays for the Russian audience. Most likely, updates are added gradually, and this option will be available later.
Only videos or video recordings in slideshow format made from individual images are used as advertising creative for displays in reels.
Advertising is launched using Facebook Ads Manager. The setup procedure is mostly similar to preparing campaigns for other advertising placements available in the advertising account, but there are some special features. We will tell you how to properly set up an advertising campaign in Reels Instagram.
First, you need to open Ads Manager and click on “+ Create”.
Select a campaign objective. Please note that some objectives will not be available for Reels.
Enter the campaign name and click Continue.
If necessary, set a spending limit for the campaign, you can enable A/B testing and set up budget optimization. After completing the necessary actions, click "Next".
If, for example, the goal was "Traffic", then shop at this stage, select the place where you are going to send this traffic (website, application, Messenger Facebook, WhatsApp). For each goal, the features of the stage will be different.
If necessary, enable the Dynamic Creatives option. It will automatically combine the added creatives and texts to find the most effective combination.
At this stage, you need to set budget restrictions and configure the display schedule.
Select the target audience for the campaign (geography, age, etc.).
To set up placements, you need to switch to the "Select placements manually" option. Check "Video Reels on Instagram" in the "Stories and video Reels" block. Keep in mind that all placements except "Stories on Instagram" will be automatically disabled, since you can only set up an advertising campaign for placement in reels separately from other placements or together with stories.
Then proceed to configure the ad optimization parameters. Click "Next".
Write the name of the ad. You should also indicate your Facebook page and/or Instagram profile.
The ad settings for Reels contain only one format - one video.
Create an advertising creative in accordance with the technical requirements voiced earlier.
Add body text and website link. If needed, attach display link and call extension, select Call to action.
Set up tracking settings. To track events on your site, you will need to install the Facebook pixel.
Check out how the ad looks in the preview. Here you will clearly see how the interface elements will be arranged in Instagram. After checking all the settings, click on "Publish".
Is there any sense and practical benefit in launching advertising in Instagram reels? Definitely worth it, because advertising systems do not stand still. In order not to miss a successful promotion tool, all new products should at least be tested. Note that Instagram developers have not in vain placed the reels button in the very center of the application. By doing so, they showed that they will actively promote their new product.
Don't worry that reels ads can only be created via Ads Manager and that they are not yet available to everyone. The speed of the new format's progress (end of June — reels appeared in Russia, beginning of July — placement was added to the advertising account) suggests that additional functions and wide availability will open very soon.
To sum up everything we've talked about in this article, let's say that the new Instagram reels format is a great opportunity to attract users' attention and be remembered by them. At the moment, it's still used by a few businesses.
But it is already clear that Reels will help to advance very quickly. The thing is that Instagram, trying to become better than all other social networks, is adding new features to the application. By filming short entertaining videos that replace similar videos in TikTok, reels authors receive powerful support at the start.
The main disadvantage is that targeted advertising can not be connected to the audience of all countries yet. The full list is published in the Facebook Help. Although Russia is on this list and Russians will see advertising in reels, not everyone has the opportunity to set up displays for the Russian audience. Most likely, updates are added gradually, and this option will be available later.
Only videos or video recordings in slideshow format made from individual images are used as advertising creative for displays in reels.
Advertising is launched using Facebook Ads Manager. The setup procedure is mostly similar to preparing campaigns for other advertising placements available in the advertising account, but there are some special features. We will tell you how to properly set up an advertising campaign in Reels Instagram.
First, you need to open Ads Manager and click on “+ Create”.
Select a campaign objective. Please note that some objectives will not be available for Reels.
Enter the campaign name and click Continue.
If necessary, set a spending limit for the campaign, you can enable A/B testing and set up budget optimization. After completing the necessary actions, click "Next".
If, for example, the goal was "Traffic", then shop at this stage, select the place where you are going to send this traffic (website, application, Messenger Facebook, WhatsApp). For each goal, the features of the stage will be different.
If necessary, enable the Dynamic Creatives option. It will automatically combine the added creatives and texts to find the most effective combination.
At this stage, you need to set budget restrictions and configure the display schedule.
Select the target audience for the campaign (geography, age, etc.).
To set up placements, you need to switch to the "Select placements manually" option. Check "Video Reels on Instagram" in the "Stories and video Reels" block. Keep in mind that all placements except "Stories on Instagram" will be automatically disabled, since you can only set up an advertising campaign for placement in reels separately from other placements or together with stories.
Then proceed to configure the ad optimization parameters. Click "Next".
Write the name of the ad. You should also indicate your Facebook page and/or Instagram profile.
The ad settings for Reels contain only one format - one video.
Create an advertising creative in accordance with the technical requirements voiced earlier.
Add body text and website link. If needed, attach display link and call extension, select Call to action.
Set up tracking settings. To track events on your site, you will need to install the Facebook pixel.
Check out how the ad looks in the preview. Here you will clearly see how the interface elements will be arranged in Instagram. After checking all the settings, click on "Publish".
Is there any sense and practical benefit in launching advertising in Instagram reels? Definitely worth it, because advertising systems do not stand still. In order not to miss a successful promotion tool, all new products should at least be tested. Note that Instagram developers have not in vain placed the reels button in the very center of the application. By doing so, they showed that they will actively promote their new product.
Don't worry that reels ads can only be created via Ads Manager and that they are not yet available to everyone. The speed of the new format's progress (end of June — reels appeared in Russia, beginning of July — placement was added to the advertising account) suggests that additional functions and wide availability will open very soon.
To sum up everything we've talked about in this article, let's say that the new Instagram reels format is a great opportunity to attract users' attention and be remembered by them. At the moment, it's still used by a few businesses.
But it is already clear that Reels will help to advance very quickly. The thing is that Instagram, trying to become better than all other social networks, is adding new features to the application. By filming short entertaining videos that replace similar videos in TikTok, reels authors receive powerful support at the start.