Research your visual content using the Keyword Magic Tool
Just as you use Semrush to find questions and search intent for writing articles, you can use the Keyword Magic Tool to find questions to answer with your video content.
Find questions and search intents
with Keyword Magic Tool, the largest keyword dbtodata database on the market
Try it for free →
ADS illustration
Understand the nature of the video and how it serves a user’s search intent. People are often looking for answers or instructions on how to do something. If you’ve written articles about how to do keyword research , for example, you can also create a video that serves the same purpose.
Create an instructional video with screen recordings and a step by step video on how to use Semrush for keyword research. You will need some slight variations in the titles and stuff so as not to cannibalize the keywords.
Check your video markup using the Site Audit tool
Schema markup tells Google bots what content is on your website and how relevant it is to search results. Using Content Hub techniques, with internal linking that connects similar content, can help boost your markup, and it works the same way with video content.
If you have an educational article, you can link to other videos of this type to improve the user experience and the authority of the page.
Scan your site now
To verify that your markup and site are working properly, use the Site Audit tool . This tool checks for over 130 common website issues, including markup usage.
We have an excellent guide on how to perform SEO audits in 15 steps ; check it out to learn more about how to use the Site Audit tool.
Monitor Backlinks with Backlink Audit Tool
Backlinks are a cornerstone of SEO, so getting links to your video content is just as important as it is to your written content. If your video is hosted on your website, use the Backlink Audit tool to monitor and check the health of any backlinks pointing to the page where your video is hosted.
With this tool you can identify and remove any negative links or verify valuable links to build relationships. With good backlinks you can increase the authority of your page.
Learn how to check and analyze your backlinks in 5 simple steps .
