Promote your business in other countries: essential guide to export
Posted: Wed Dec 18, 2024 3:16 am
One of the ways businesses can grow is by looking for new markets. Traditionally, Spanish SMEs have looked to a domestic market, to a national client, but in recent years this mentality has changed. Now there are many companies that are looking to broaden their horizons abroad, so we are going to see how to promote your business to export to other countries .
In addition to increasing profits, companies are seeking to become independent of a domestic market where, as seen in recent economic crises, businesses that export are better able to cope with adverse conditions . They acquire a broader customer base, a larger market share or can lower prices by accessing economies of scale.
Reasons for your company to export
The main export countries are within the European Union, with Germany as the recipient of 15.3% of our exports. Small technology companies are the ones that export, above all, services, with 97%. In the case of traditional companies, the percentage ranges between 2 and 28%.
Before you start selling abroad, it is essential to carry out market research . It is necessary to narrow down all the countries in which there are possibilities for our products or services . We can look at our competitors and see where they are operating, look for markets similar to the national one. Once we have this clear, the ideal thing is to rely on someone from that country to advise us and help us .
There are organisations such as ICEX that can provide us with information to help us make the leap . It is also very important to understand the cultural differences between different countries, since things that may work in our country may fail in others. Understanding these differences can make or break our project abroad.
It is also essential to prepare your business to handle new orders . It is essential to check whether the names of the products or services are appropriate, the packaging regulations and how product information should appear, etc. Finally, and within this phase, we must have the capacity to handle new orders and grow if necessary.
Finally, you need to think about distribution and sales oil and gas email list options . You need to know if you will need a sales network in this country, if you need to find a warehouse or if you are interested in finding a local partner to take care of these issues. You also need to know everything you need to know about customs clearance if you are leaving the European Union. There are export agents who can help you.
How to promote your business for export
The website must be translated and adapted to the languages of the countries in which we operate. It is essential to hire a translator to do it properly and not rely on automatic translators. Ideally, we should also use a local domain from that country. Just as if we sell in Spain we have a companyname.es; if we do so in Italy, we will hire a domain with companyname.it… Also, we should take into account their payment methods, different types of currencies, etc.
Another interesting option is to use third-party platforms for sales , such as Amazon or eBay, for example. This way it is easier, although the competition will be greater and the profits tighter. The advantage is access to a huge potential market of customers. In this case, as well as if we go on our own, it is essential to have a policy of changes and returns adapted to international trade.
In addition to increasing profits, companies are seeking to become independent of a domestic market where, as seen in recent economic crises, businesses that export are better able to cope with adverse conditions . They acquire a broader customer base, a larger market share or can lower prices by accessing economies of scale.
Reasons for your company to export
The main export countries are within the European Union, with Germany as the recipient of 15.3% of our exports. Small technology companies are the ones that export, above all, services, with 97%. In the case of traditional companies, the percentage ranges between 2 and 28%.
Before you start selling abroad, it is essential to carry out market research . It is necessary to narrow down all the countries in which there are possibilities for our products or services . We can look at our competitors and see where they are operating, look for markets similar to the national one. Once we have this clear, the ideal thing is to rely on someone from that country to advise us and help us .
There are organisations such as ICEX that can provide us with information to help us make the leap . It is also very important to understand the cultural differences between different countries, since things that may work in our country may fail in others. Understanding these differences can make or break our project abroad.
It is also essential to prepare your business to handle new orders . It is essential to check whether the names of the products or services are appropriate, the packaging regulations and how product information should appear, etc. Finally, and within this phase, we must have the capacity to handle new orders and grow if necessary.
Finally, you need to think about distribution and sales oil and gas email list options . You need to know if you will need a sales network in this country, if you need to find a warehouse or if you are interested in finding a local partner to take care of these issues. You also need to know everything you need to know about customs clearance if you are leaving the European Union. There are export agents who can help you.
How to promote your business for export
The website must be translated and adapted to the languages of the countries in which we operate. It is essential to hire a translator to do it properly and not rely on automatic translators. Ideally, we should also use a local domain from that country. Just as if we sell in Spain we have a companyname.es; if we do so in Italy, we will hire a domain with companyname.it… Also, we should take into account their payment methods, different types of currencies, etc.
Another interesting option is to use third-party platforms for sales , such as Amazon or eBay, for example. This way it is easier, although the competition will be greater and the profits tighter. The advantage is access to a huge potential market of customers. In this case, as well as if we go on our own, it is essential to have a policy of changes and returns adapted to international trade.