To help you, we have prepared this content with the 7 most important metrics for you to know and monitor. If you want to know more, continue reading below!
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1. Opening rate of emails sent
2. Open rate on mobile device
3. Click-through rate (CTR)
4. Bounce rate
5. Conversion rate
6. Email unsubscribe rate
7. Return on Investment (ROI)
1. Opening rate of emails sent
The open rate is one of the main metrics to consider. This KPI represents retail email list the percentage of emails sent and opened by your leads. This means that your reader is interested in discovering the content of the message, and therefore the subject line of the email needs to be attractive.
The ideal open rate depends on a number of factors, such as the type of content you send, your business niche, customer segmentation, and more. Generally speaking, an excellent open rate is above 20%, so learning how to create transformative email marketing is essential to increasing this KPI.
2. Open rate on mobile device
People are increasingly using smartphones and tablets to open important messages, make purchases, and communicate. Therefore, it is crucial to create emails that are easy to read on mobile devices . To do this, write short paragraphs, light images, links, and good calls to action (CTA) that result in the best user experience.
Run A/B tests to find out which versions result in better open and conversion rates, such as a dark mode version in email marketing . In addition, run tests to find out how emails are opened on different devices.
3. Click-through rate (CTR)
The clickthrough rate (CTR) represents the number of readers who opened the email and clicked on a link within the message. In other words, these are customers who are interested in your content and interact with your email. This metric is important because it helps you understand whether your strategies are working or not.
Consider the stage of the sales funnel your lead is in and send them messages that match their expectations. For example, if they’re at the top of the funnel, send them e-books, blog posts, webinars, and more. If they’ve already interacted with your brand and viewed your products, you can send them messages to retarget them and increase your conversions.
4. Bounce rate
The bounce rate , also known as the rejection rate, is the metric that represents the emails that did not reach your customer's inbox. There are two types of this KPI:
Soft bounce : represents rejections that are temporary, such as a server failure or a full inbox;
Hard bounce : these are permanent rejections, representing emails that will never be delivered.
Therefore, use good email marketing tools, as they automatically clean your contact list. The Mailbiz platform , for example, makes a certain number of attempts in cases of soft bounce to ensure that emails can be delivered to these users.
5. Conversion rate
The conversion rate is one of the most important metrics for evaluating an email marketing campaign. After all, this is where you will understand whether your customer has completed the objective. There are several types of conversions, such as filling out a form, downloading a resource material, scheduling a demo, and more.
