Mattel Games: Pictionary Mall Surprise Video
It's not about finding the right style, it's about style. People are better at sensing insincerity than you think, so if you're simply copying the identity of another, more successful brand, viewers will pick up on it.
You always want to consider both who you are and who you are talking to. If you find yourself following a trend because it worked for someone else, ask yourself why it worked so well for them. Does the same apply to you?
However, this is still a business, so you can’t just put whatever you want in your video. Customer data can show you which video strategies are most effective for your target audience, and based on that, you can choose the ones that fit your brand’s personality. Data-driven analytics are mostly for branding and marketing in general — just don’t put the cart before the horse.
Know your limitations and hire a professional
You may have handled your company’s social media on your own. You may have even single-handedly overseen its advertising and marketing campaigns. But when it comes time to make your own video, ask yourself one question… do you know how to hold a microphone properly?
Filmmaking is a highly specialized field, at best involving entire teams of individuals working together. Unless you have extensive film experience and a film crew in your network, you may find that making a two-minute YouTube video is more difficult than launching a startup from scratch.
Luckily, no one expects you to do this alone. Once you understand what whatsapp philippines kind of video you want — including its goals and who it’s aimed at — you can outsource the project to a film professional. A video professional will help you hone your idea into something that will work on video. Plus, once you have the perfect storyboard, they’ll have the knowledge and skills to make it a reality.
Conclusion
Having a popular video doesn’t necessarily help your business. Having a video with few views but rave comments isn’t necessarily a failure. Video marketing doesn’t play by the same rules as traditional marketing — it’s more about unquantifiable aspects of a business, like appeal and brand personality, than it is about dollars and cents.
With that in mind, approach your brand videos with the same mindset you would post them on your social media account. The goal is to build relationships, which means you’ll get better results if you’re having fun doing it.
What do you think makes a great brand video? Which brands make you laugh or cry with their posts? We want to know what you think, so share your thoughts below in the comments section now.
Author: Brea Weinreb
Author Bio: Brea Weinreb is a Marketing Specialist at 99designs, a global creative platform that makes it easy for designers and clients to collaborate. Connect with Brea and the rest of the 99designs team on Twitter .
