Advertise your advert
Posted: Tue Dec 17, 2024 10:42 am
How will your target audience find your video? If you can't answer this question, don't expect your potential viewers to understand it either.
Not only do you need to put your video where your audience is, you need to get them there. The golden rule of digital marketing is to not rely on luck – sure, going viral requires being in the right place at the right time, but there’s also a lot going on behind the scenes behind these videos that leads to their success.
Do some preliminary keyword research to understand the demand on search engines like YouTube and Google. Can you find a job posting, an opportunity with low competition? Sometimes you can build an entire video around such an in-road.
If social media plays a big role in your campaign, learn how to use hashtags—specifically, learn what hashtags your target audience uses. Copying the same tired hashtags everyone else uses won’t be as effective as less popular but more targeted ones.
You can also enlist the help of influencers and other online allies to increase the visibility of your video. Influencers are great because they have already earned the trust of their army of followers, so all you have to worry about is earning the influencer’s trust. Just look at all the promotion that famous beauty influencer Laura Lee gives to brands in her videos — not to mention herself (she’s her own brand).
4
Don’t forget to expand, too. You may have already learned the ins and outs of getting thousands of YouTube subscribers … but what about those who don’t use YouTube? Simply by posting your videos on alternative platforms, you can reach entirely new groups of customers.
Lastly, don't forget to consider different viewing conditions. Turn on Subtitles so your video can be viewed by both people with hearing impairments and those watching it in a noisy place.
Change your target, not your bow.
What do you want from your brand video? More sales? More traffic? More subscribers? You can tailor your video to suit different purposes, but make sure you don’t expect the impossible.
Despite the remarkable success of Dollar Shave Club , most videos won’t double your sales overnight. Online video marketing is generally more about branding than direct profit, so your goals should revolve around building a community. First, you get your name out there and build a loyal following, and then your followers decide for themselves whether or not to pay for your services.
Sometimes what seems like a failure is actually a success, depending whatsapp numbers usa on what KPIs you use. Your monthly profits are concrete and easily measurable milestones, but how people feel about your brand is not. Focus more on elements like comments, re-views, shares, and other, more interactive metrics. For this, you need to learn more about Video Analytics .
Online videos are not about selling to your audience, they are about interacting with your audience. They are most effective at building better and more personal relationships with your customers and clients. Mobilizing Entrepreneurship by Shopify does not promote specific products on its site, but inspires entrepreneurs on an emotional level, which leads to stronger patronage in the future, not a few extra bucks today.
However, there are still some technical aspects you can play with to optimize your success. The time you post your videos can change their effectiveness, but since every marketing group has different tastes, you'll have to experiment a little to find the best time for your audience.
At 99designs, we learned this the hard way. Last year, we published our 2018 Design Trends Video in early February, which was a decent success with 16,000 views. But for our 2019 Design Trends Video , we learned our lesson and published the post a few months earlier, in December. This timing change allowed us to get ahead of the competition (along with a coordinated social campaign), and the video performed 1,000% better, racking up 212,000 views in just three months.
Not only do you need to put your video where your audience is, you need to get them there. The golden rule of digital marketing is to not rely on luck – sure, going viral requires being in the right place at the right time, but there’s also a lot going on behind the scenes behind these videos that leads to their success.
Do some preliminary keyword research to understand the demand on search engines like YouTube and Google. Can you find a job posting, an opportunity with low competition? Sometimes you can build an entire video around such an in-road.
If social media plays a big role in your campaign, learn how to use hashtags—specifically, learn what hashtags your target audience uses. Copying the same tired hashtags everyone else uses won’t be as effective as less popular but more targeted ones.
You can also enlist the help of influencers and other online allies to increase the visibility of your video. Influencers are great because they have already earned the trust of their army of followers, so all you have to worry about is earning the influencer’s trust. Just look at all the promotion that famous beauty influencer Laura Lee gives to brands in her videos — not to mention herself (she’s her own brand).
4
Don’t forget to expand, too. You may have already learned the ins and outs of getting thousands of YouTube subscribers … but what about those who don’t use YouTube? Simply by posting your videos on alternative platforms, you can reach entirely new groups of customers.
Lastly, don't forget to consider different viewing conditions. Turn on Subtitles so your video can be viewed by both people with hearing impairments and those watching it in a noisy place.
Change your target, not your bow.
What do you want from your brand video? More sales? More traffic? More subscribers? You can tailor your video to suit different purposes, but make sure you don’t expect the impossible.
Despite the remarkable success of Dollar Shave Club , most videos won’t double your sales overnight. Online video marketing is generally more about branding than direct profit, so your goals should revolve around building a community. First, you get your name out there and build a loyal following, and then your followers decide for themselves whether or not to pay for your services.
Sometimes what seems like a failure is actually a success, depending whatsapp numbers usa on what KPIs you use. Your monthly profits are concrete and easily measurable milestones, but how people feel about your brand is not. Focus more on elements like comments, re-views, shares, and other, more interactive metrics. For this, you need to learn more about Video Analytics .
Online videos are not about selling to your audience, they are about interacting with your audience. They are most effective at building better and more personal relationships with your customers and clients. Mobilizing Entrepreneurship by Shopify does not promote specific products on its site, but inspires entrepreneurs on an emotional level, which leads to stronger patronage in the future, not a few extra bucks today.
However, there are still some technical aspects you can play with to optimize your success. The time you post your videos can change their effectiveness, but since every marketing group has different tastes, you'll have to experiment a little to find the best time for your audience.
At 99designs, we learned this the hard way. Last year, we published our 2018 Design Trends Video in early February, which was a decent success with 16,000 views. But for our 2019 Design Trends Video , we learned our lesson and published the post a few months earlier, in December. This timing change allowed us to get ahead of the competition (along with a coordinated social campaign), and the video performed 1,000% better, racking up 212,000 views in just three months.