6 Tips to Keep Your Brand on Track in a Viral Video
Posted: Tue Dec 17, 2024 10:40 am
In the digital age, videos are one of the most popular and effective tools for increasing brand awareness - and this is not just an opinion, according to the most recent data for 2019 :
Video marketing grows revenue 49% faster than non-video campaigns.
Brands that use video get 41% more traffic than those that don't.
Social media videos generate 1,200% more shares than text and images.
Adding videos to emails increases click-through rates by 200-300%.
Adding video to your homepage increases conversion rates by 20%.
Adding video to your landing page can increase conversions by 80%.
But if your video goes viral, what exactly are you sharing? No matter how many views it gets, video production is only successful if it is a reflection of your brand. Brand videos and explainer videos don’t just describe your services and features, they also convey your brand’s personality and style, which can be just as effective at converting as more pragmatic value propositions.
1
You already know how to make a viral video thanks to Neil Patel, but here we will explain how to make a viral video. Below are 6 tips to keep your brand on track with viral videos.
Instant recognition: what makes you ?
We talk a lot about “brand awareness,” but what does it mean to know a brand? To know that a brand exists? To know its colors or the name of its mascot? To know the company’s values and what makes its business unique?
Unlike other online videos, branded videos are all about promoting your business—it's not always about the number of likes and clicks, but rather about planting the seeds of who you are so that people think of you the next time they need deodorant, a new computer, or a cheap plane ticket.
To be remembered, you need to be unique – just think about the impression people leave on you the morning after a dinner party. A good brand video showcases the unique personality of the brand not only in what it says, but in every aspect: visuals, music, songs, tone of voice, effects, etc.
Just look at how well the GoldieBlox video below challenges gender norms while somehow remaining positively feminine; while most people haven't heard of the brand, after the two-minute wordless video we all have a good idea of what kind of company this is.
"Princess Machine" by GoldieBlox and Rube Goldberg
First, you need to know how to build your brand . Once you know what kind of brand you want to be, the next step is to learn how to communicate your brand through video. There are a few ways you can bring consistent branding to your videos:
Use your brand colors. According to a University of Winnipeg study , colors account for 62-90% of consumer judgments. Displaying your brand colors prominently in your video reinforces your association with them.
Include recurring themes. We already know that repetition has a huge impact on advertising. Try repeating your tagline (if you have one) in each video. If you don’t have a tagline, you can still use other “calling cards” to increase awareness of your branded videos. Repeating the same greeting or farewell is a favorite strategy among vloggers, as is showcasing a custom logo just for the video. (Pro tip: Since it’s a video, use a logo generator (And try an animated version of your existing logo for extra attention.)
Hire a spokesperson. Having a well-known spokesperson representing your brand in all of your videos not only creates a recurring theme for viewers, but can also help raise public awareness of your brand. Finding a spokesperson whatsapp numbers list who is an authority in your industry is a surefire way to increase your brand's reputation in your circle.
Coordination with other campaigns
As effective as video marketing is, it can’t succeed in a vacuum. Video marketing works in conjunction with your other marketing campaigns and outreach efforts to leverage both. In other words, use your videos as team players.
Take email campaigns, for example. Let’s say you’ve already built a healthy email list from scratch using HelloBar. One of the best ways to advertise (more on that below) is to send it to your subscribers via email. Not only does this strengthen your connection with your community by delivering content they want to see, but it also helps you increase views and likes on your videos early on, even before a more public launch.
The same goes for social media. Videos are perfect for social media, and as we said above, they get 12 times more shares than text and photo posts. If you increase your views on TikTok , for example, you can literally expect so many views that it becomes clear that videos and social media are a perfect match.
Of course, no social media platform is better for video than YouTube. Regardless of the industry or style, brand videos are almost certainly going to end up on YouTube. In addition to hosting your videos on its platform, it also allows you to embed YouTube videos on your website. So if you’re planning a video in the near future, it’s a good idea to make sure your YouTube channel is optimized for it. If you’re struggling to get enough subscribers — or just want more for good measure — you can use HelloBar to boost your subscriber count.
Start now so you have a community when your video goes live. Every YouTube subscriber is a future show!
Video marketing grows revenue 49% faster than non-video campaigns.
Brands that use video get 41% more traffic than those that don't.
Social media videos generate 1,200% more shares than text and images.
Adding videos to emails increases click-through rates by 200-300%.
Adding video to your homepage increases conversion rates by 20%.
Adding video to your landing page can increase conversions by 80%.
But if your video goes viral, what exactly are you sharing? No matter how many views it gets, video production is only successful if it is a reflection of your brand. Brand videos and explainer videos don’t just describe your services and features, they also convey your brand’s personality and style, which can be just as effective at converting as more pragmatic value propositions.
1
You already know how to make a viral video thanks to Neil Patel, but here we will explain how to make a viral video. Below are 6 tips to keep your brand on track with viral videos.
Instant recognition: what makes you ?
We talk a lot about “brand awareness,” but what does it mean to know a brand? To know that a brand exists? To know its colors or the name of its mascot? To know the company’s values and what makes its business unique?
Unlike other online videos, branded videos are all about promoting your business—it's not always about the number of likes and clicks, but rather about planting the seeds of who you are so that people think of you the next time they need deodorant, a new computer, or a cheap plane ticket.
To be remembered, you need to be unique – just think about the impression people leave on you the morning after a dinner party. A good brand video showcases the unique personality of the brand not only in what it says, but in every aspect: visuals, music, songs, tone of voice, effects, etc.
Just look at how well the GoldieBlox video below challenges gender norms while somehow remaining positively feminine; while most people haven't heard of the brand, after the two-minute wordless video we all have a good idea of what kind of company this is.
"Princess Machine" by GoldieBlox and Rube Goldberg
First, you need to know how to build your brand . Once you know what kind of brand you want to be, the next step is to learn how to communicate your brand through video. There are a few ways you can bring consistent branding to your videos:
Use your brand colors. According to a University of Winnipeg study , colors account for 62-90% of consumer judgments. Displaying your brand colors prominently in your video reinforces your association with them.
Include recurring themes. We already know that repetition has a huge impact on advertising. Try repeating your tagline (if you have one) in each video. If you don’t have a tagline, you can still use other “calling cards” to increase awareness of your branded videos. Repeating the same greeting or farewell is a favorite strategy among vloggers, as is showcasing a custom logo just for the video. (Pro tip: Since it’s a video, use a logo generator (And try an animated version of your existing logo for extra attention.)
Hire a spokesperson. Having a well-known spokesperson representing your brand in all of your videos not only creates a recurring theme for viewers, but can also help raise public awareness of your brand. Finding a spokesperson whatsapp numbers list who is an authority in your industry is a surefire way to increase your brand's reputation in your circle.
Coordination with other campaigns
As effective as video marketing is, it can’t succeed in a vacuum. Video marketing works in conjunction with your other marketing campaigns and outreach efforts to leverage both. In other words, use your videos as team players.
Take email campaigns, for example. Let’s say you’ve already built a healthy email list from scratch using HelloBar. One of the best ways to advertise (more on that below) is to send it to your subscribers via email. Not only does this strengthen your connection with your community by delivering content they want to see, but it also helps you increase views and likes on your videos early on, even before a more public launch.
The same goes for social media. Videos are perfect for social media, and as we said above, they get 12 times more shares than text and photo posts. If you increase your views on TikTok , for example, you can literally expect so many views that it becomes clear that videos and social media are a perfect match.
Of course, no social media platform is better for video than YouTube. Regardless of the industry or style, brand videos are almost certainly going to end up on YouTube. In addition to hosting your videos on its platform, it also allows you to embed YouTube videos on your website. So if you’re planning a video in the near future, it’s a good idea to make sure your YouTube channel is optimized for it. If you’re struggling to get enough subscribers — or just want more for good measure — you can use HelloBar to boost your subscriber count.
Start now so you have a community when your video goes live. Every YouTube subscriber is a future show!