Planning and consistency are key
Posted: Tue Dec 17, 2024 10:39 am
To keep your existing followers engaged and ensure that the Instagram algorithm has a reason to increase the reach of your content, you'll have to stay consistent.
Remember the content calendar we mentioned above? It will help you stay on track and also allow you to properly schedule posts based on new products you are launching or events you are planning.
Let's say it's spring and you're planning to launch a new beauty product in the fall, for example. You'll want to make the most of the time between now and then, and you can use well-planned content to promote your product.
You can start promoting a few weeks in advance with teasers. Then you can continue with even more descriptive teasers closer to the launch date. Finally, you can post content that promotes the product and informs people of the actual launch date.
Remember the Daquan deal? You know, the guys who curated content and also published it in 10 memes a day of their own content. 10 a day, every day for years.
A content calendar will help you plan and keep you and your posts organized. It will also help you keep your content fresh and allow you to spice it up from time to time to balance the diversity of your posts.
If you want to take it one step further, you can use Tailwind . This platform has a feature for scheduling Instagram posts.
Tailwind App
4. Know your hashtags and use them for cross-marketing
Instagram search allows users to use hashtags to find relevant posts. So using the right hashtags should be an important part of your strategy to get more free Instagram followers.
Instagram also gives users the ability to follow a specific hashtag, meaning your content can hit their feed before they even start following your account. This is a great feature that you should explore to determine which hashtags work best for your brand and your goals.
The 30 hashtags that Instagram allows you to use in a single post means that you have plenty of room to include a variety of hashtags, from very specific to more general ones. By trying out different strategies for ordering and hierarchizing your hashtags, you can figure out which one was the most effective and brought you the most followers. Then, keep going.
Hashtags have become so popular that they are no longer just used on Instagram. Hashtags are now used on promotional materials like t-shirts and product packaging. Make your hashtag a part of all your marketing strategies, both online and offline, to attract new Instagram followers across all channels.
5. Take time for signatures
Don’t think that just because Instagram is all about images (and now videos) that what you write underneath your post will go unnoticed. Like hashtags, captions carry a lot of weight. For one thing, they can completely transform your post from dull to gorgeous.
Before you decide what your caption should be, remember that Instagram only shows 125 characters of your caption. Users will only see the rest if they tap “more.” So make sure you capture the essence of your caption in the first 125 characters for maximum impact and to inspire users to hit that “more button.”
You can go up to 2,200 characters, but it's usually best to keep the text whatsapp numbers short and catchy. If you want more, you can pepper the text with emojis and sprinkle hashtags throughout the text instead of adding them as a list at the end of the caption.
6. Become part of the conversation
One of the best ways to get more followers on Instagram is to stay relevant. You can do this by following trending hashtags and looking out for any popular conversations that you can participate in. This will increase your visibility and your chances of getting more followers.
Being part of the conversation also means that you shouldn’t forget what your brand’s social media accounts are about. And that’s a dialogue. The whole point of brands having a social media presence is that they can be transparent about who they are and what they stand for, and they can engage with their fans on a more intimate level.
The main reason why followers follow brands is to be able to directly contact them and express their appreciation, concerns, or ask questions. Make sure you are on top of all of this, responsive, and open enough to keep the conversation going and encourage followers and Instagram users to join in. This will make all the difference and can make your brand stand out, as well as convert leads and get more Instagram followers.
The only thing better than being part of a conversation is starting one yourself. Social media is about brands interacting with their followers, so why not take that further and start a full-fledged dialogue.
Remember the content calendar we mentioned above? It will help you stay on track and also allow you to properly schedule posts based on new products you are launching or events you are planning.
Let's say it's spring and you're planning to launch a new beauty product in the fall, for example. You'll want to make the most of the time between now and then, and you can use well-planned content to promote your product.
You can start promoting a few weeks in advance with teasers. Then you can continue with even more descriptive teasers closer to the launch date. Finally, you can post content that promotes the product and informs people of the actual launch date.
Remember the Daquan deal? You know, the guys who curated content and also published it in 10 memes a day of their own content. 10 a day, every day for years.
A content calendar will help you plan and keep you and your posts organized. It will also help you keep your content fresh and allow you to spice it up from time to time to balance the diversity of your posts.
If you want to take it one step further, you can use Tailwind . This platform has a feature for scheduling Instagram posts.
Tailwind App
4. Know your hashtags and use them for cross-marketing
Instagram search allows users to use hashtags to find relevant posts. So using the right hashtags should be an important part of your strategy to get more free Instagram followers.
Instagram also gives users the ability to follow a specific hashtag, meaning your content can hit their feed before they even start following your account. This is a great feature that you should explore to determine which hashtags work best for your brand and your goals.
The 30 hashtags that Instagram allows you to use in a single post means that you have plenty of room to include a variety of hashtags, from very specific to more general ones. By trying out different strategies for ordering and hierarchizing your hashtags, you can figure out which one was the most effective and brought you the most followers. Then, keep going.
Hashtags have become so popular that they are no longer just used on Instagram. Hashtags are now used on promotional materials like t-shirts and product packaging. Make your hashtag a part of all your marketing strategies, both online and offline, to attract new Instagram followers across all channels.
5. Take time for signatures
Don’t think that just because Instagram is all about images (and now videos) that what you write underneath your post will go unnoticed. Like hashtags, captions carry a lot of weight. For one thing, they can completely transform your post from dull to gorgeous.
Before you decide what your caption should be, remember that Instagram only shows 125 characters of your caption. Users will only see the rest if they tap “more.” So make sure you capture the essence of your caption in the first 125 characters for maximum impact and to inspire users to hit that “more button.”
You can go up to 2,200 characters, but it's usually best to keep the text whatsapp numbers short and catchy. If you want more, you can pepper the text with emojis and sprinkle hashtags throughout the text instead of adding them as a list at the end of the caption.
6. Become part of the conversation
One of the best ways to get more followers on Instagram is to stay relevant. You can do this by following trending hashtags and looking out for any popular conversations that you can participate in. This will increase your visibility and your chances of getting more followers.
Being part of the conversation also means that you shouldn’t forget what your brand’s social media accounts are about. And that’s a dialogue. The whole point of brands having a social media presence is that they can be transparent about who they are and what they stand for, and they can engage with their fans on a more intimate level.
The main reason why followers follow brands is to be able to directly contact them and express their appreciation, concerns, or ask questions. Make sure you are on top of all of this, responsive, and open enough to keep the conversation going and encourage followers and Instagram users to join in. This will make all the difference and can make your brand stand out, as well as convert leads and get more Instagram followers.
The only thing better than being part of a conversation is starting one yourself. Social media is about brands interacting with their followers, so why not take that further and start a full-fledged dialogue.