Make the most of your biography
Use all available fields and provide accurate, easy-to-understand information. Include your contact information so people can easily get in touch with you. Don’t forget to include a link to your website to drive traffic and stay relevant by rotating the pages you link to depending on what your current posts are about.
For example, if you are promoting a specific product on your site, you can use a link in your bio to direct people directly to the landing page for that same product, instead of sending them to your home page and making them wander around aimlessly. If you don’t have a dedicated space, you can easily create a subpage using a landing page builder . Create a page that matches your visitors’ expectations and see what they can expect from increasing your conversions.
We also recommend using branded short links in your Instagram profile bio. Branded links can increase link clicks by up to 39%, and since your Instagram profile is the only available place for links, we recommend a tool like Rebrandly’s URL Shortener , which brands, shortens, and tracks your links. (Note: Instagram Stories also allow branded links, but only if you have a business account with over 10k followers.)
Before we get into the basic tips, we’d like to share a few suggestions for overall profile design. You might think that you need to be a professional photographer to succeed on Instagram, but that’s not true at all. If there’s one thing you need, it’s consistency, everything else is already done. Let’s take a look at the tips.
Image design
When uploading photos to your profile, you can take them directly with your camera and apply some filters to them. But that's not all, check out services like Canva . Even with their free account, you'll have access to many great Instagram templates:
Image design is important on Instagram
If you are good at Photoshop, that is of course also an option, but it may be too complex for such simple tasks.
Receiving images
Canva has a ton of images you can use. If you’re looking for more sources whatsapp number uk of free images, check out Unsplash , Pexels , or Pixabay . There are plenty more resources to choose from, these just seem like great choices from personal experience. You can also get videos from these platforms.
Need music?
If you need music for videos (stories, IGTV), you can download free music from Youtube Studio or go to Archive.org and check for Creative Commons audio materials there.
Automation
It all depends on your strategy, but if you want to post every 3 hours (for example) and have all your photos ready (because you're posting motivational quotes on a beautiful background or just have a bunch of great memes for your themed account), you might want to consider a scheduler, which we'll talk about later in this post.
Don't oversell
Instagram is a social platform. While the audience may be in a buying mood, they didn’t open the app to be bombarded with links to affiliate sites . Sure, you’re doing this for a reason, but don’t go crazy with promotion.
Think of it as a marathon, not a sprint. Sure, you can make some quick money. But the more aggressive you are with your ads, the more followers and engagement you'll lose. It's much more profitable to post links and greetings to an audience of 1 million every other day for 24 hours than to post ads twice a day to an audience of 100,000. Not to mention the hassle of setting it all up.
