Create compelling offers to attract leads
Posted: Tue Dec 17, 2024 10:37 am
A lead magnet is designed to encourage signups or other desired actions. Without a lead magnet, your audience has no reason to accept your offer.
Lead magnets come in all shapes and sizes. Many companies offer ebooks, checklists, white papers, or free online courses as a thank you for signing up. However, you can be as creative as you like.
The key is to create an irresistible offer for your audience . In other words, what do your specific leads want most?
If you're marketing to people who don't like to read, an ebook is a waste of time as a lead magnet. Instead, you can offer a video or audio recording.
Other potential lead magnets include webinar recordings, calculators, cheat sheets, PowerPoint timeline templates , and case studies. You can decide what will excite your audience the most.
Learn how AppSumo encourages people to sign up for their newsletter by offering 10% off their first order.
AppSumo Lead Generation Proposal Example
Image via AppSumo
You can replicate this lead generation strategy by offering an incentive that your target audience will find valuable.
7. Don't neglect social media for lead generation
Social media can play a huge role in your lead generation efforts. It’s built for interaction, so every time you respond to a comment, like a prospect’s post, or otherwise engage with your audience, you’re laying the groundwork for future relationships.
Here are some ways to use social media to generate leads.
Link to your lead magnets from your social accounts with a compelling CTA. Focus on what it does for your audience.
Run contests and giveaways . These events are great for lead generation because they create desire in your prospects. If they enter a contest, they want a prize. Those who don’t win can buy instead. Create rules for participation that will help you get more subscribers and generate leads.
Check out this Instagram giveaway that asks participants to follow the page and tag 3 friends. This brings not one, but four potential customers to the host's social media account.
Example of a giveaway on Instagram
Image via Instagram
Go Live Use the live streaming option on various social platforms, including Facebook and Instagram. When you “go live” to your audience, you are seen as more transparent and trustworthy. Use the opportunity to ask your audience to check out your website or direct them to a landing page from which you can generate leads.
Just remember that social media may seem like nothing more than a place to have fun, but people still want value. If your tweet, Facebook post, or other social media content doesn’t offer anything of value, refrain from posting it.
8. Share content on LinkedIn
LinkedIn has a publishing platform that allows you to publish original whatsapp number mobile number list with name content to your LinkedIn followers. It is also a fantastic lead generation tool.
You have several options on how to use it.
The first option is probably the easiest. Publish a new article on LinkedIn every time you publish a new blog post. Simply copy and paste the introduction into LinkedIn’s publishing system, then add the words “Continue Reading” to the end. Using “Continue Reading” as the anchor text, include a link to the full blog post on your website.
Alternatively, you can create original content for LinkedIn. This takes more time and effort, but can help you build authority.
Whether you're republishing entire blog posts or creating original content for LinkedIn, always include a link in your call to action. It could be to the full blog post, as described above, or you could link to a landing page to collect email addresses.
Amazon Web Services (AWS), for example, often shares excerpts of its latest articles on LinkedIn and includes a link to the original article. It also includes reading times in its posts to inform readers of the time investment they need to make to read the article.
Lead magnets come in all shapes and sizes. Many companies offer ebooks, checklists, white papers, or free online courses as a thank you for signing up. However, you can be as creative as you like.
The key is to create an irresistible offer for your audience . In other words, what do your specific leads want most?
If you're marketing to people who don't like to read, an ebook is a waste of time as a lead magnet. Instead, you can offer a video or audio recording.
Other potential lead magnets include webinar recordings, calculators, cheat sheets, PowerPoint timeline templates , and case studies. You can decide what will excite your audience the most.
Learn how AppSumo encourages people to sign up for their newsletter by offering 10% off their first order.
AppSumo Lead Generation Proposal Example
Image via AppSumo
You can replicate this lead generation strategy by offering an incentive that your target audience will find valuable.
7. Don't neglect social media for lead generation
Social media can play a huge role in your lead generation efforts. It’s built for interaction, so every time you respond to a comment, like a prospect’s post, or otherwise engage with your audience, you’re laying the groundwork for future relationships.
Here are some ways to use social media to generate leads.
Link to your lead magnets from your social accounts with a compelling CTA. Focus on what it does for your audience.
Run contests and giveaways . These events are great for lead generation because they create desire in your prospects. If they enter a contest, they want a prize. Those who don’t win can buy instead. Create rules for participation that will help you get more subscribers and generate leads.
Check out this Instagram giveaway that asks participants to follow the page and tag 3 friends. This brings not one, but four potential customers to the host's social media account.
Example of a giveaway on Instagram
Image via Instagram
Go Live Use the live streaming option on various social platforms, including Facebook and Instagram. When you “go live” to your audience, you are seen as more transparent and trustworthy. Use the opportunity to ask your audience to check out your website or direct them to a landing page from which you can generate leads.
Just remember that social media may seem like nothing more than a place to have fun, but people still want value. If your tweet, Facebook post, or other social media content doesn’t offer anything of value, refrain from posting it.
8. Share content on LinkedIn
LinkedIn has a publishing platform that allows you to publish original whatsapp number mobile number list with name content to your LinkedIn followers. It is also a fantastic lead generation tool.
You have several options on how to use it.
The first option is probably the easiest. Publish a new article on LinkedIn every time you publish a new blog post. Simply copy and paste the introduction into LinkedIn’s publishing system, then add the words “Continue Reading” to the end. Using “Continue Reading” as the anchor text, include a link to the full blog post on your website.
Alternatively, you can create original content for LinkedIn. This takes more time and effort, but can help you build authority.
Whether you're republishing entire blog posts or creating original content for LinkedIn, always include a link in your call to action. It could be to the full blog post, as described above, or you could link to a landing page to collect email addresses.
Amazon Web Services (AWS), for example, often shares excerpts of its latest articles on LinkedIn and includes a link to the original article. It also includes reading times in its posts to inform readers of the time investment they need to make to read the article.