Every day thousands of emails are delivered to your subscribers' email accounts and within this avalanche our main objective is, first, to be notable and second, to offer a good UX so that the campaign is easy to read and with an easy-to-use interface.
Within this framework, it is easy to forget that our readers will access our communications from different screen resolutions, browsers, operating systems, fonts or types of mobile devices, among other differences that make our emails appear completely differently and alter that user experience or UX.
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7 tips to help you improve the UX of your eMail campaigns
1. Check the structure in your eMail
2. Simplify your content
3. Choose your images well
4. Minimize the actions you want the user to perform
5. Customize your shipments
6. Minimize or avoid spam words as much as possible
7. Always Mobile Friendly
7 tips to help you improve the UX of your eMail campaigns
These keys will help you get the attention of your subscribers , while at the same time you will be able to have a coherent and simple structure that, in addition to myanmar business email list attracting them, can improve the UX or user experience in your campaigns.
1. Check the structure in your eMail
It may seem like an obvious step, but your emails must have three essential elements to have a simple and easy-to-read structure: header, body and CTA (call to action).
The header should be easy to understand but eye-catching, the body can contain images or video that help the user visually, and the Call to Action should be easy to find and the action should not confuse your subscribers and invite them to click.
The 4 essentialpoints of email marketing deliverability
2. Simplify your content
Focus on a single action you want the user to take in each of your campaigns and reduce your content as much as possible.
This will keep your message clear and concise, and you won't overwhelm your readers with too much information.
3. Choose your images well
There is no point in choosing a large number of images that will clutter up your e-mail design. You must choose those that fit the message you want to convey . Also, make sure they are of sufficient quality to be viewed on any device.
4. Minimize the actions you want the user to perform
As we mentioned above, if your subscriber encounters too many CTAs, they won't know which one to follow . Focus their interaction with your communications and simplify the elements you present.
5. Customize your shipments
If you want to improve UX, you will need to personalize each email and make the content truly interesting for each user.
With this, in addition to making your subscribers feel special, you will achieve more conversions.
6. Minimize or avoid spam words as much as possible
Words like free, promotion, and offer do not provide much insight into the content of your email, and they can also cause you to be labeled as spam, since a lot of this content includes these types of headlines . Avoid them as much as possible!
7. Always Mobile Friendly
Don't forget to test your email for mobile support and optimize it for mobile. Remember that more and more subscribers are accessing their emails via mobile devices every day.
