A true pillar of the marketing strategy, it must communicate the brand's dna to the visitor

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A short and dynamic signature, an impactful positioning phrase that both defines and differentiates. In a few words, the home page of the merchant site must make it clear: who is the company? What it offers its offer, its services what is its target? What are the points to follow to create a value proposition that stands out? Have a graphic charter that respects the following rule of three: illustrated, interactivity, simplicity.

Optimize your website for all ethiopia email list 150000 contact leads screen types: computer, tablet and mobile. Design your site to offer several navigation paths to internet users, in order to personalize the conversion path. Give significant weight to ux to enable an ergonomic website, optimized for mobile and easy to use and not overloaded with text and images. A preliminary method for setting up your inbound approach. . Set your goals why do you want to do inbound marketing? What are the specific objectives increase awareness, increase the conversion rate, etc.



? To define an objective, you can use the smart method . An objective must be specific precise, company-specific. Example: I want to generate leads from digital this year. Measurable : what are the performance criteria? Example: cost per lead will be my primary objective. The number of visits from seo and the conversion rate of my salespeople will be secondary objectives. Achievable : it is better to set small successive goals rather than a large one that is impossible to achieve.