Hotjar: A complete guide to the tool and how you can use it to increase user retention on your websites
Posted: Tue Dec 17, 2024 9:01 am
The variety of data that can be collected on the Internet allows all digital marketing decisions to be based on it. That's why you should know about Hotjar, a tool that provides valuable data about your site to optimize the user experience.
Data analysis is, in itself, an activity inherent to digital marketing , with the vast amount of information we can collect, every decision about a site can be based on that practice and not on personal taste or subjective opinion.
To do this, you can use platforms like Google Analytics , SEMrush, and Moz in your strategy. But today we want to introduce you to a tool that can give you even more valuable information to optimize your site and get to know your audience better: Hotjar .
Would you like to have a tool that visually shows you where grenada email list 18731 contact leads your visitors click the most, how their mouse moves on your pages, and what content is ignored?
These are just some of the many pieces of information that Hotjar offers, always in a visual and easy-to-understand way.
We'll explore this tool a little more in a moment. We'll look at its definition, what its main features are, how it can help you with your digital strategy, and how to hire it. Ready? Keep reading!
What is Hotjar?
Hotjar is an online data analysis tool that provides hundreds of data points about user behavior on a website.
You might be thinking, “okay, but I already use Google Analytics,” so it’s good to make it very clear that the intention here is not to suggest that you replace Google ’s tool with Hotjar.
One can complement the other: Google Analytics is the most robust free web analytics platform out there, but Hotjar has features that complement the data and make your analysis even more comprehensive.
The highlight of Hotjar, which sets it apart from other digital platforms , is its visuals. That’s why Hotjar has gained traction among marketers , product managers, and UX designers.
Heatmaps, user motion recordings, conversion funnel and form analytics visually show how visitors behave and which points of the site deserve attention.
This makes it easier to understand how users interact with pages, which supports decision-making not only about website design and architecture, but also about the company's business and marketing strategies.
There is a free basic version of the tool, which collects data from sites with up to 2,000 page views per day, plus subscriptions starting at €29 per month for all site sizes. We'll talk about the available plans later.
What are the main features of Hotjar?
After all, what makes Hotjar so great? Now you'll know all the features this tool offers and some examples of how it can help your business. Keep reading!
Data analysis is, in itself, an activity inherent to digital marketing , with the vast amount of information we can collect, every decision about a site can be based on that practice and not on personal taste or subjective opinion.
To do this, you can use platforms like Google Analytics , SEMrush, and Moz in your strategy. But today we want to introduce you to a tool that can give you even more valuable information to optimize your site and get to know your audience better: Hotjar .
Would you like to have a tool that visually shows you where grenada email list 18731 contact leads your visitors click the most, how their mouse moves on your pages, and what content is ignored?
These are just some of the many pieces of information that Hotjar offers, always in a visual and easy-to-understand way.
We'll explore this tool a little more in a moment. We'll look at its definition, what its main features are, how it can help you with your digital strategy, and how to hire it. Ready? Keep reading!
What is Hotjar?
Hotjar is an online data analysis tool that provides hundreds of data points about user behavior on a website.
You might be thinking, “okay, but I already use Google Analytics,” so it’s good to make it very clear that the intention here is not to suggest that you replace Google ’s tool with Hotjar.
One can complement the other: Google Analytics is the most robust free web analytics platform out there, but Hotjar has features that complement the data and make your analysis even more comprehensive.
The highlight of Hotjar, which sets it apart from other digital platforms , is its visuals. That’s why Hotjar has gained traction among marketers , product managers, and UX designers.
Heatmaps, user motion recordings, conversion funnel and form analytics visually show how visitors behave and which points of the site deserve attention.
This makes it easier to understand how users interact with pages, which supports decision-making not only about website design and architecture, but also about the company's business and marketing strategies.
There is a free basic version of the tool, which collects data from sites with up to 2,000 page views per day, plus subscriptions starting at €29 per month for all site sizes. We'll talk about the available plans later.
What are the main features of Hotjar?
After all, what makes Hotjar so great? Now you'll know all the features this tool offers and some examples of how it can help your business. Keep reading!