TOP 9 Dabarun Tallan Dijital don masana'antar eSports
Posted: Tue Dec 17, 2024 8:38 am
Ana sa ran kudaden shiga kasuwannin fitar da kayayyaki na duniya zai kai dala biliyan 1.79 nan da shekarar 2022. Adadin karuwar sa na shekara-shekara (CAGR) tsakanin 2017 da 2022 ana kuma sa ran zai zama kashi 22.3% kuma mafi girman bangaren wannan kudin shiga ana samun shi ta hanyar tallafi. Tare da lambobi irin waɗannan, eSports tallace-tallace ya zama fifiko ga alamu a kan lokaci-lokaci.
Ta eSports muna nufin wasanni masu gasa ko wasannin bidiyo, waɗanda ke da babban tushen fantsama tsakanin shekaru dubu. A cewar wani binciken haɗin gwiwa tsakanin Twitch da Neilsen, a Amurka, masu sha'awar eSports suna da alaƙa da kasancewa masu aminci sosai ga wasannin bidiyo, bayan sun bi tafiyarsu na aƙalla tsawon shekaru huɗu.
Alamomi kamar Red Bull ko Intel sune kawai masu fafatawa a wannan fagen bayanan lambar wayar har zuwa kwanan nan. Amma yanzu, har ma samfuran kamar Mercedes da Coca-Cola sun yi tsalle a kan eSports marketing bandwagon . Abubuwan da ke tattare da haɗin gwiwa da ƙananan gasa sune mahimmanci don ƙirƙirar sha'awar da ke motsa kamfanoni.
Twitch yana ɗaya daga cikin manyan dandamali masu yawo don eSports , amma a halin yanzu yana da ƙaramin ƙarar talla. Ya kamata a lura cewa tallace-tallacen da aka ba da tallafi akan Twitch suna da babban rabo mai yawa, tun da magoya bayan yawo sun fi nutsewa cikin abubuwan da suke kallo. Tattaunawa ta kai tsaye da haɓakar gasa suna haɓaka ƙimar hulɗar tsakanin Twitch.
9 mafi kyawun dabarun tallan eSports
1. Nemo masu sauraron eSports masu dacewa
Dole ne ku fahimci al'ummar eSports don samun damar tsara ingantaccen shirin tallan tallace-tallace akan manufa. Tsammanin cewa duk masu sha'awar eSports suna cikin rukuni ɗaya ba wauta ne, tunda, kamar wasanni na al'ada, eSports ana iya rarraba su zuwa nau'ikan nau'ikan iri daban-daban. Don haka, ana iya rarraba masu sauraro ta nau'in wasannin da suka fi jin daɗinsu.
Wasu daga cikin wadannan sune:
Mai kunnawa da mai kunnawa (PvP)
Mutumin Farko (FPS)
Dabarun Lokaci na Gaskiya (RTS)
Multiplayer Online Battle Arena (MOBA)
Wasannin wasan kwaikwayo masu yawa akan layi (MMORPG)
Idan kun riga kun san wanda kuke so ku yi niyya, zai zama mafi sauƙi don ƙirƙirar abun ciki wanda ke sha'awar su. Hakanan zaku iya isa ga ƙungiyoyin eSports waɗanda masu sauraron ku da kuke so suke so. Hakazalika, idan burin ku ya zo daidai da na ƙungiyar da kuke tallafawa, zai iya haifar da dogon lokaci mai gamsarwa tare da haɗin gwiwa ga bangarorin biyu.
2. Gano tashoshin da suka dace
Da zarar kun san abokan cinikin ku, dole ne ku nemo dandamalin wasannin da suka fi kashe lokaci akan su. Na gaba, dole ne ku nemo fitattun ƙungiyoyin eSports waɗanda ke ba da damar tallafawa da fa'ida a gare ku.
Yawancin lokaci, yan wasa sun fi son kashe lokacinsu akan dandamalin yawo. Shahararrun dandamali sune:
Twitch
Hitbox
Azubu
Wasan YouTube
Babban Live
Gosu Gamers
Mataki ɗaya shine kwatanta tsare-tsaren biyan kuɗi da adadin masu amfani da waɗannan dandamali. Hakanan ya kamata ku bincika dandamali waɗanda abokan cinikin ku suka fi aiki da kuma inda masu fafatawa ba sa. Hakanan yakamata ku sake duba sake dubawa ta masu amfani da dandamalin da aka zaɓa.
3. Abokin hulɗa tare da masu tasiri na eSports
Masu tasiri za su taimake ku inganta isar da kutsawar kamfen ɗin ku. Amma don samun tabbataccen nasara dole ne ku nemo masu tasiri waɗanda ke da masu sauraro irin naku kuma waɗanda kuma suke aiki akan dandamalin da kuka zaɓa.
Akwai kayan aikin tallan masu tasiri da yawa a yau waɗanda zasu iya taimaka muku taƙaita bincikenku ta hanyar gano masu tasiri tare da takamaiman ƙayyadaddun bayanai. Bari mu kalli misali na yadda mai tasiri na eSports zai iya haɓaka tallace-tallace ku:
Shroud yana ɗaya daga cikin masu raɗaɗi masu tasiri akan Twitch da YouTube. Ya yi haɗin gwiwa tare da alamar suttura JINX don haɓaka jaket ɗin bama-bamai . An saka alamar Shroud a cikin jaket ɗin, da kuma inganta shi a kan gidan yanar gizon alamar da kuma asusun Twitch na Shroud. Duk waɗannan ayyukan sun sami tasiri mai mahimmanci ga alamar.
4. Kaddamar da ƙungiyar eSports
Ƙungiyoyin ƙungiyoyin ƴan wasa ne waɗanda ke sha'awar wasa iri ɗaya kuma koyaushe suna watsa wasanninsu. Ƙungiyar Twitch ba ta da iyaka akan adadin mambobi.
Wannan shine yadda ƙungiyar Twitch take kamar:
Sabanin sanannen imani, kafa ƙungiyar eSports yana cikin isa ga kowane nau'in samfuran, har ma da ƙanana . Akwai manyan ƙungiyoyin eSports da yawa waɗanda samfuran a halin yanzu ba sa cin moriyarsu ta fuskar tallafawa. Don haka, idan sharuɗɗan da sharuɗɗan sun yarda da kamfani, membobin ƙungiyar da ake tambaya za su kasance da haɗin kai wajen aiki tare da alamar ku.
Idan kuna mamakin abin da wannan ke nufi ga alamar ku, mun bayyana a ƙasa. Duk lokacin da waɗannan ƙungiyoyin ke raba abun ciki na yawo, za ku sami sararin talla mai ƙima akan rafinsu . Hakazalika, lokacin da akwai wani haɗin kai a bangaren masu tasiri tare da magoya baya, za ku iya ci gaba. Za ku sami damar yanke shawara da yakin neman zabe kai tsaye a hanyar da kuke so.
Don ƙirƙirar ƙungiya akan Twitch, abu na farko da kuke buƙatar yi shine zama memba, ko kuma haɗin gwiwa tare da wanda ya riga ya kasance . Don samun membobi su shiga ƙungiyar ku, kuna iya nemo masu yawo a cikin ƙungiyoyin Twitch Facebook. Hakanan zaka iya yada kalmar ta talla a shafukan sada zumunta da yanar gizo.
5. Mai masaukin baki abubuwan da suka faru
Yana da kyau cewa lokacin shirya abubuwan da suka faru, kun fara kan ƙaramin sikelin idan kun kasance sababbi ga niche eSports. Kuna iya ziyartar wuraren wasan caca na kusa don nemo kasuwancin da ƙila suna da sha'awar ɗaukar nauyin abubuwan tare da alamar ku .
Waɗannan su ne wasu nau'ikan abubuwan da za ku iya shirya akan Twitch tare da taimakon ƙungiyar ku:
Mini gasa : Kuna iya raba ƙungiyar ku don yaƙi da juna. Haɓaka taron a tashoshin kafofin watsa labarun ku kuma ƙarfafa membobin ƙungiyar ku suyi hakan ma. Hakanan zaka iya shirya kyauta don ƙarin mutane su ga gasar.
Abubuwan rafi da yawa : Idan masu rafi na ku sun yi aiki tare kuma suna hulɗa da juna akai-akai, ƙungiyar ku za ta sami ƙarin masu kallo.
Podcasts/webinars : Yi nuni na mako-mako ko na mako-mako inda kuke gayyatar membobin ƙungiyar ku don raba sirri da shawarwari tare da masu kallo.
Taro na Ƙungiya : Sanya shafin ƙungiyar ku ya zama fili mai aiki ta hanyar shirya tarurrukan ƙungiya na yau da kullum inda membobin ke musayar ra'ayi tare da manufar inganta haɓakawa. Kuna iya ƙirƙirar uwar garken Discord don mafi kyawun haɗi tare da ƙungiyar ku. Membobi zasu iya aika tambayoyi da musayar bayanin kula ta amfani da wannan uwar garken.
Ta eSports muna nufin wasanni masu gasa ko wasannin bidiyo, waɗanda ke da babban tushen fantsama tsakanin shekaru dubu. A cewar wani binciken haɗin gwiwa tsakanin Twitch da Neilsen, a Amurka, masu sha'awar eSports suna da alaƙa da kasancewa masu aminci sosai ga wasannin bidiyo, bayan sun bi tafiyarsu na aƙalla tsawon shekaru huɗu.
Alamomi kamar Red Bull ko Intel sune kawai masu fafatawa a wannan fagen bayanan lambar wayar har zuwa kwanan nan. Amma yanzu, har ma samfuran kamar Mercedes da Coca-Cola sun yi tsalle a kan eSports marketing bandwagon . Abubuwan da ke tattare da haɗin gwiwa da ƙananan gasa sune mahimmanci don ƙirƙirar sha'awar da ke motsa kamfanoni.
Twitch yana ɗaya daga cikin manyan dandamali masu yawo don eSports , amma a halin yanzu yana da ƙaramin ƙarar talla. Ya kamata a lura cewa tallace-tallacen da aka ba da tallafi akan Twitch suna da babban rabo mai yawa, tun da magoya bayan yawo sun fi nutsewa cikin abubuwan da suke kallo. Tattaunawa ta kai tsaye da haɓakar gasa suna haɓaka ƙimar hulɗar tsakanin Twitch.
9 mafi kyawun dabarun tallan eSports
1. Nemo masu sauraron eSports masu dacewa
Dole ne ku fahimci al'ummar eSports don samun damar tsara ingantaccen shirin tallan tallace-tallace akan manufa. Tsammanin cewa duk masu sha'awar eSports suna cikin rukuni ɗaya ba wauta ne, tunda, kamar wasanni na al'ada, eSports ana iya rarraba su zuwa nau'ikan nau'ikan iri daban-daban. Don haka, ana iya rarraba masu sauraro ta nau'in wasannin da suka fi jin daɗinsu.
Wasu daga cikin wadannan sune:
Mai kunnawa da mai kunnawa (PvP)
Mutumin Farko (FPS)
Dabarun Lokaci na Gaskiya (RTS)
Multiplayer Online Battle Arena (MOBA)
Wasannin wasan kwaikwayo masu yawa akan layi (MMORPG)
Idan kun riga kun san wanda kuke so ku yi niyya, zai zama mafi sauƙi don ƙirƙirar abun ciki wanda ke sha'awar su. Hakanan zaku iya isa ga ƙungiyoyin eSports waɗanda masu sauraron ku da kuke so suke so. Hakazalika, idan burin ku ya zo daidai da na ƙungiyar da kuke tallafawa, zai iya haifar da dogon lokaci mai gamsarwa tare da haɗin gwiwa ga bangarorin biyu.
2. Gano tashoshin da suka dace
Da zarar kun san abokan cinikin ku, dole ne ku nemo dandamalin wasannin da suka fi kashe lokaci akan su. Na gaba, dole ne ku nemo fitattun ƙungiyoyin eSports waɗanda ke ba da damar tallafawa da fa'ida a gare ku.
Yawancin lokaci, yan wasa sun fi son kashe lokacinsu akan dandamalin yawo. Shahararrun dandamali sune:
Twitch
Hitbox
Azubu
Wasan YouTube
Babban Live
Gosu Gamers
Mataki ɗaya shine kwatanta tsare-tsaren biyan kuɗi da adadin masu amfani da waɗannan dandamali. Hakanan ya kamata ku bincika dandamali waɗanda abokan cinikin ku suka fi aiki da kuma inda masu fafatawa ba sa. Hakanan yakamata ku sake duba sake dubawa ta masu amfani da dandamalin da aka zaɓa.
3. Abokin hulɗa tare da masu tasiri na eSports
Masu tasiri za su taimake ku inganta isar da kutsawar kamfen ɗin ku. Amma don samun tabbataccen nasara dole ne ku nemo masu tasiri waɗanda ke da masu sauraro irin naku kuma waɗanda kuma suke aiki akan dandamalin da kuka zaɓa.
Akwai kayan aikin tallan masu tasiri da yawa a yau waɗanda zasu iya taimaka muku taƙaita bincikenku ta hanyar gano masu tasiri tare da takamaiman ƙayyadaddun bayanai. Bari mu kalli misali na yadda mai tasiri na eSports zai iya haɓaka tallace-tallace ku:
Shroud yana ɗaya daga cikin masu raɗaɗi masu tasiri akan Twitch da YouTube. Ya yi haɗin gwiwa tare da alamar suttura JINX don haɓaka jaket ɗin bama-bamai . An saka alamar Shroud a cikin jaket ɗin, da kuma inganta shi a kan gidan yanar gizon alamar da kuma asusun Twitch na Shroud. Duk waɗannan ayyukan sun sami tasiri mai mahimmanci ga alamar.
4. Kaddamar da ƙungiyar eSports
Ƙungiyoyin ƙungiyoyin ƴan wasa ne waɗanda ke sha'awar wasa iri ɗaya kuma koyaushe suna watsa wasanninsu. Ƙungiyar Twitch ba ta da iyaka akan adadin mambobi.
Wannan shine yadda ƙungiyar Twitch take kamar:
Sabanin sanannen imani, kafa ƙungiyar eSports yana cikin isa ga kowane nau'in samfuran, har ma da ƙanana . Akwai manyan ƙungiyoyin eSports da yawa waɗanda samfuran a halin yanzu ba sa cin moriyarsu ta fuskar tallafawa. Don haka, idan sharuɗɗan da sharuɗɗan sun yarda da kamfani, membobin ƙungiyar da ake tambaya za su kasance da haɗin kai wajen aiki tare da alamar ku.
Idan kuna mamakin abin da wannan ke nufi ga alamar ku, mun bayyana a ƙasa. Duk lokacin da waɗannan ƙungiyoyin ke raba abun ciki na yawo, za ku sami sararin talla mai ƙima akan rafinsu . Hakazalika, lokacin da akwai wani haɗin kai a bangaren masu tasiri tare da magoya baya, za ku iya ci gaba. Za ku sami damar yanke shawara da yakin neman zabe kai tsaye a hanyar da kuke so.
Don ƙirƙirar ƙungiya akan Twitch, abu na farko da kuke buƙatar yi shine zama memba, ko kuma haɗin gwiwa tare da wanda ya riga ya kasance . Don samun membobi su shiga ƙungiyar ku, kuna iya nemo masu yawo a cikin ƙungiyoyin Twitch Facebook. Hakanan zaka iya yada kalmar ta talla a shafukan sada zumunta da yanar gizo.
5. Mai masaukin baki abubuwan da suka faru
Yana da kyau cewa lokacin shirya abubuwan da suka faru, kun fara kan ƙaramin sikelin idan kun kasance sababbi ga niche eSports. Kuna iya ziyartar wuraren wasan caca na kusa don nemo kasuwancin da ƙila suna da sha'awar ɗaukar nauyin abubuwan tare da alamar ku .
Waɗannan su ne wasu nau'ikan abubuwan da za ku iya shirya akan Twitch tare da taimakon ƙungiyar ku:
Mini gasa : Kuna iya raba ƙungiyar ku don yaƙi da juna. Haɓaka taron a tashoshin kafofin watsa labarun ku kuma ƙarfafa membobin ƙungiyar ku suyi hakan ma. Hakanan zaka iya shirya kyauta don ƙarin mutane su ga gasar.
Abubuwan rafi da yawa : Idan masu rafi na ku sun yi aiki tare kuma suna hulɗa da juna akai-akai, ƙungiyar ku za ta sami ƙarin masu kallo.
Podcasts/webinars : Yi nuni na mako-mako ko na mako-mako inda kuke gayyatar membobin ƙungiyar ku don raba sirri da shawarwari tare da masu kallo.
Taro na Ƙungiya : Sanya shafin ƙungiyar ku ya zama fili mai aiki ta hanyar shirya tarurrukan ƙungiya na yau da kullum inda membobin ke musayar ra'ayi tare da manufar inganta haɓakawa. Kuna iya ƙirƙirar uwar garken Discord don mafi kyawun haɗi tare da ƙungiyar ku. Membobi zasu iya aika tambayoyi da musayar bayanin kula ta amfani da wannan uwar garken.