2025 social media trends - trend 7 - More employee-generated content
Image source
Quick take: Consider developing an employee advocacy strategy that harnesses your team's unique knowledge and experiences. Focus on creating clear guidelines that protect both the brand and employees, while empowering team members to share the kind of insights that your audience can't get anywhere else.
Some platforms are doubling down on what made them successful in the first place. Others are evolving to meet changing user needs. While we can't predict the future, here’s where we think the major platforms might be heading in 2025.
8. LinkedIn embraces the limelight
More professionals are finding success building personal brands and engaged communities through consistent content creation — and LinkedIn is taking notice.
2025 social media trends - trend 8 - LinkedIn embraces the limelight
Image source
The platform has started rolling out creator-friendly features like its scrollable video feed, and we expect this trend to accelerate in 2025. Watch for new tools designed specifically for content creators and business influencers, potentially including:
Enhanced community-building features
More sophisticated content creation tools
Monetization opportunities for creators
Better analytics for measuring content impact
