Creativity is the basis for the success of a marketing campaign , as this is the only way a brand can position itself in the minds of consumers and remain there.
Every day that passes, the public is more demanding and is not satisfied with cliché ads and messages. That is why creative strategy has become a fundamental aspect to connect with the people who are part of an audience.
Surely you remember the brand from some original and french email list 13 million contact leads brilliant slogans , which remain in the memory of consumers.
For example, "There are some things money can't buy..." You probably not only remember the brand name from this ad, but you may have even completed the sentence in your mind.
And this other one? "...gives you wings." Who or what gives you wings? Even the intonation is hard to forget, isn't it?
Mastercard and Redbull are excellent examples of brands that use creative strategies to promote their products and, in addition, make themselves unforgettable.
Just as large organizations use these tactics to capture the consumer 's attention and stay top of mind, any company, no matter how small, can do the same.
In this article you will understand what a creative marketing strategy is and how to execute it in the best way so that it brings you the expected results.
Ready? Here we go!
What is a creative marketing strategy?
Creative strategy is the part of planning promotion, advertising and marketing campaigns in which the innovative and strategic way in which messages will be transmitted is determined.
It is at this stage that the creative geniuses of advertising and marketing come to work creating the concepts, slogans, phrases and elements that allow brands to make their mark.
Specifically, the creative strategy is the second part of a campaign's advertising plan, so to understand it better, let's look in more detail at the stages of this planning.
Phase 1: Copy Strategy
The first phase of designing an advertising plan is the Copy Strategy or Purchase Proposal. In this stage, the objectives to be achieved are defined and the buyer persona or, in the case of traditional marketing, the target audience is also determined .
That is, it is in this phase that we determine who we are addressing, what we are going to promise them and why. We also define the tone to be used and the response expected from the recipient, as well as the format to transmit the messages, such as writing , images, videos and infographics .
